RNR Tire Express to Debut in Massachusetts with New Franchise Agreement

May 07, 2026 // Franchising.com // BOSTON, Mass. – RNR Tire Express (RNR) continues to expand its New England presence with a new signed franchise agreement that will bring the brand to Massachusetts for the first time. Spearheaded by local entrepreneur Matthew Rossini, the new location is expected to open summer of 2026.

“This marks a significant step forward in our New England development strategy,” said Adam Sutton, CEO of DX3 Brands and RNR Tire Express. “Matt’s leadership, operational expertise and commitment to community impact make him an ideal franchise partner. His focus on team development and customer experience will be instrumental in establishing the RNR brand across Massachusetts.”

Rossini brings a deep background in marketing, sales, and leadership to his new venture. In his last role, he served as VP of Marketing and Channel Sales for JACO, Inc., a Franklin, MA manufacturing company, playing a key role in its market share growth and its successful sale to a private equity firm. Now, as he transitions into a new professional chapter, Rossini is excited to bring RNR’s flexible payment model and service-driven culture to a market he believes is ready for it.

“I grew up surrounded by strong values and a hands-on work ethic, and RNR immediately felt like a brand that aligned with that,” said Rossini. “There’s a growing need in this region for a business like RNR, something that provides a real solution to rising costs of living and automotive maintenance. I’m looking forward to bringing that to my own backyard.”

This agreement comes as the rent-to-own industry continues to gain national momentum. Market context notes ongoing demand for tire and wheel services.

RNR has carved out a unique niche in the tire and wheel industry with its convenient, flexible payment options that fit each customer’s budget. RNR offers and professionally installs safe, quality tires and custom wheels to a growing market of underserved consumers; the tens of millions without the disposable income to pay upwards of $1,200 for out-of-pocket, unexpected tire expenses.

SOURCE RNR Tire Express

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