Swig Announces 10-Unit Deal in Colorado Springs

May 12, 2026 // Franchising.com // Swig has signed a multi-unit franchise agreement with experienced operators Alex and Alan Knox to bring the brand to Colorado Springs. The 10-unit deal will mark Swig’s entry into Colorado, introducing the highly customizable drink experience to the area. The first location is expected to open by the end of 2026, fueling Swig’s nationwide franchise initiative.

Alex and Alan Knox, a father-son team, bring a background in franchising and restaurant operations to their collaboration. Alan began his career in the restaurant industry shortly after college, where he developed a foundational understanding of franchising and day-to-day operations. Alex built his career across both the restaurant and corporate sectors, with experience in sales and leadership roles within restaurant groups, and currently works within the venture capital space. Together, the duo combines operational expertise with a strategic, growth-oriented mindset.

“We’ve followed Swig’s growth closely and have been impressed by the strength of the brand and the experience it delivers,” said Knox. “From the beginning, the team has been incredibly professional and supportive, and the onboarding process has only reinforced our confidence in the concept. We’re excited to introduce Swig to Colorado Springs and create a welcoming, community-focused experience for guests.”

In the dirty soda category, Swig operates a beverage concept based on customization, innovation, convenience, and “Daymaking” moments of connection.

“As we grow into new markets, we’re focused on building a brand that’s as much about the guest experience as it is about the product,” said Alex Dunn, CEO at Swig. “Alex and Alan share that vision, and we’re confident they’ll create a strong connection with the Colorado Springs community from day one.”

Swig’s franchise model is built for efficiency and convenience, with a drive-thru-centric footprint that can operate in as little as 800–850 square feet. The concept eliminates the need for complex kitchen infrastructure, enabling operators to streamline labor, reduce build-out costs, and scale efficiently across multiple locations.

“We’re seeing strong demand for concepts that are both operationally efficient and highly adaptable to today’s consumer preferences,” said Todd Smith, President of Swig. “Our model is designed to meet that demand, and expanding into Colorado Springs is a natural next step as we continue to scale with the right partners.”

Founded in 2010 in St. George, Utah, Swig has grown to more than 150 locations across 16 states. The brand’s growth is supported by its scalable model, customer base, and ability to deliver a personalized beverage experience that resonates across generations.

SOURCE Swig

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