Wetzel’s Pretzels Goes Full Cookies-and-Cream With New OREO® Bitz

June 02, 2026 // Franchising.com // PASADENA, Calif. – Wetzel’s Pretzels is turning snack time into dessert time with the launch of new OREO® Bitz bite-sized pretzels, available from June 1 through Oct. 4.

The latest limited-time treat starts with Wetzel’s warm, fresh-baked Original Bitz, topped with vanilla crème, sprinkled with OREO® cookie crumbles and finished with Mini OREO® cookies for an extra sweet bite.

Made for summer snack runs, movie nights, mall laps and everything in between, OREO® Bitz brings together two familiar favorites in one mouthwatering mashup that’s equal parts soft, crunchy and creamy. To celebrate the launch, Wetzel’s Rewards members can get $1 off OREO® Bitz from June 1-7.

“OREO® Cookies are one of those flavors that instantly feels fun and nostalgic,” said Sarah Curtis, Head of Marketing at Wetzel’s Pretzels. “We took our hot, fresh Bitz and loaded them up with cookies-and-cream goodness.”

The launch follows Wetzel’s recent run of sweet limited-time favorites, including Berry Sweet Bitz made with Nutella® and Apple Cinnamon Bitz, as the brand continues rolling out playful new flavors alongside its classic pretzel lineup.

Guests can find OREO® Bitz at Wetzel’s locations nationwide for a limited time while supplies last.

SOURCE Wetzel’s Pretzels

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