Premium Service Brands Accelerates Growth, Expands National Home Services Platform with Acquisition of Wise Coatings

June 11, 2026 // Franchising.com // CHARLOTTESVILLE, Va. — Premium Service Brands (PSB) today announced the acquisition of Wise Coatings, one of the nation's floor coatings franchise organizations.

The acquisition is part of the company's growth strategy and contributes to a broader home services platform. Wise Coatings joins the portfolio of service brands, expanding the organization's ability to serve homeowners and create opportunities for franchise owners across the network.

Wise Coatings specializes in floor coating solutions for residential and commercial applications, including garages, basements, patios, warehouses, showrooms, and other concrete surfaces. It operates locations across multiple states and has been recognized for durable coating systems, customer experiences, and a franchise model.

"The addition of Wise Coatings represents exactly the type of strategic growth opportunity we seek as we continue building the premier home services franchise platform," said Paul Flick, Founder and CEO of Premium Service Brands. "Wise Coatings has developed an outstanding reputation, a compelling franchise model, and a service offering that naturally complements many of the brands already operating within our system. Beyond the immediate growth opportunity, this acquisition strengthens our ability to serve homeowners more comprehensively while creating additional opportunities for franchise owners across our network."

The floor coatings category continues to experience growth as homeowners invest in garage transformations, outdoor living spaces, property enhancement projects, and long-term maintenance solutions. Wise Coatings's position, scalable operating model, and customer-focused approach make it a natural fit within PSB's long-term vision.

The acquisition supports the strategy of building a connected home services ecosystem that allows homeowners to access trusted providers for a broader range of needs through a single portfolio of brands. By expanding the breadth of services available within its portfolio, this organization aims to engage customers, strengthen brand loyalty, and deliver greater long-term value to homeowners and franchise owners alike.

"Every new service category we add creates additional opportunities to engage homeowners, strengthen customer relationships, and expand the value we can provide to our franchise owners," said Roxanne Conrad, Chief Operating Officer of Premium Service Brands. "Wise Coatings is a highly complementary addition to our organization because it enhances our ability to serve customers throughout their homeownership journey while creating future opportunities for cross-brand collaboration, customer acquisition, and operational efficiencies. We are excited to welcome the Wise Coatings team and franchise owners to the Premium Service Brands family."

The acquisition reflects Premium Service Brands's ongoing commitment to strategic growth through the addition of complementary service categories, exceptional franchise systems, and innovative brands. As the organization continues to expand, its focus remains on creating value for franchise owners, strengthening customer acquisition capabilities, and building the most comprehensive home services platform in the industry.

Source: Premium Service Brands

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