Build-A-Bear Workshop Completes Planned CEO Succession

ST. LOUIS--(BUSINESS WIRE)--Jun. 12, 2026-- Build-A-Bear Workshop, Inc. today announced that Chris Hurt has assumed the role of Chief Executive Officer (CEO), effective June 11, 2026. The transition follows the planned succession of Sharon Price John, who led the company for 13 years and will remain on the Board of Directors.

Hurt, a seasoned executive with more than 11 years of leadership experience at Build-A-Bear, most recently served as Chief Operations and Experience Officer. During his tenure, he played an integral role in strengthening Build-A-Bear’s global operations, enhancing guest experience, and advancing key strategic initiatives across the business.

“I am honored to step into the Chief Executive Officer role and build upon the company’s current position of strength,” said Hurt. “With a clear strategy focused on profitable growth, our powerful brand, and a talented global team, we are dedicated to continuing to advance the experiences, partnerships and opportunities for innovation to ensure Build-A-Bear remains a beloved and distinctive company for years to come.”

“On behalf of the Board of Directors, we thank Sharon for her extraordinary leadership and lasting impact on the business,” said Craig Leavitt, Chairman of the Board. “We have tremendous confidence in Chris as he leads the company forward, building on proven strategies and unlocking the next chapter of value for this iconic brand.”

Executive Leadership Updates

In conjunction with the completion of the CEO transition, the company also announced updates to its executive leadership structure, effective immediately:

• Voin Todorovic, current Chief Financial Officer, has also assumed the role of Chief Administrative Officer, expanding his responsibilities to include enterprise-wide administrative oversight in addition to financial leadership.
• Dave Henderson, previously Chief Revenue Officer, has been appointed Chief Growth Officer, reflecting an expanded focus on driving long-term global growth and revenue diversification.

These leadership updates further align the organization around its evolved strategic initiatives and key business priorities, including disciplined financial management, operational efficiency, and accelerating growth across channels and markets.

Source: Build-A-Bear Workshop, Inc.

###