Build-a-Bear Workshop Unwraps a Summer of Mystery Deals

ST. LOUIS, June 15, 2026 // PRNewswire // -- Summer is when some of life's best memories happen. That's why Build-A-Bear Workshop, the brand known for adding a little more heart to life, is kicking off the summer season with special offers designed to bring extra surprise, fun, memorable experiences and value to the season. Here's the twist: nobody knows what's coming next.

Mystery boxes and blind-box collectibles are noted in relation to the promotions, with the deals themselves being the focus of the offers. The program aims to create an experience for customers prior to in-store or online visits.

Beginning today, a series of mystery offers is planned for June and July, with each reveal appearing on the brand's marketing channels a few days before it goes live. The first offer is "Feeling the Squeeze?, Get a Hug", featuring $15 Make-Your-Own furry friends available for one day on June 17 at participating Workshop locations nationwide, as well as in Canada ($15CDN), the UK (£15), Ireland (€15), and online.

"The best surprises are the ones you never see coming," said Kim Utlaut, Chief Brand Officer at Build-A-Bear Workshop. "This series is all about adding another layer of fun to the Build-A-Bear experience. From the anticipation of each mystery reveal to the joy of creating a new furry friend, these little mysteries are meant to give families more reasons to say 'yes' to time together this summer."

Feeling the Squeeze is just the beginning. Additional one-day-only offers will roll out through mid-July, bringing fresh surprises each week. Updates will be posted on TikTok, Instagram and Facebook to stay informed about upcoming offers. A rewards program exists named Build-A-Bear Bonus Club.

*Limited time only. Subject to change. Excludes licensed and Giant furry friends. Additional exclusions may apply. Limit 5 per guest. While supplies last. Outfits and accessories sold separately. See associate for details.

SOURCE Build-A-Bear Workshop

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