Dream Vacations Introduces New AI-Powered Discovery to Boost Advisor Visibility and Business Growth

June 16, 2026 // Franchising.com // Fort Lauderdale, Fla. — Dream Vacations unveiled a new wave of artificial intelligence (AI) functionality and enhancements during its top-ranked MarTech Summit, designed to help travel advisors increase visibility, save time and work more efficiently.

The announcements, led by Vice President of Consumer and Recruitment Marketing Alicia Linden and Vice President of IT Sandi Szalay, described new AI capabilities and enhancements to existing platforms, providing information about features intended to support advisors with AI-driven technology.

Among the latest innovations is the rollout of local business schema integration across advisor websites and agent directory listings, with the goal of helping advisors stand out in AI-powered search results.

By leveraging structured data, this enhancement helps search engines and AI platforms better understand and surface advisors to consumers actively searching for travel expertise.

“This is a simple but powerful way to increase visibility,” said Linden. “When your website data is clearly structured for AI, you’re more likely to appear in relevant AI search results and convert more leads into clients.”

The enhancement extends beyond homepages to agent directory profiles, giving advisors multiple opportunities to be discovered. Future updates are expected to further expand AI-driven optimization capabilities.

• Marketing Campaigns: Built-in AI content generation enables advisors to generate marketing campaigns, including emails, social media posts, text messages and landing pages.
• AI-Powered Social Media Assistant: Helps generate content, respond to reviews and deliver insights across analytics, community engagement and reputation management.
• Travel Planner: The AI-assisted “Smart Import” feature allows advisors to convert supplier confirmations into itineraries, significantly reducing manual data entry.
• Business Center: Enhanced AI search makes it easier to find resources using natural language, improving speed and accuracy when locating information.
• Learning Center: AI-driven recommendations create personalized training paths based on advisors’ goals, helping them build expertise more efficiently.

“These tools are already available to our network, but many advisors may not realize just how powerful they have become,” said Szalay. “AI isn’t replacing what advisors do best. It simplifies the work behind the scenes so they can focus on delivering exceptional service.”

The collective enhancements reflect a broader strategy to embed AI across the advisor experience, spanning marketing, client management, training and operations. This approach makes it easier for franchise owners to manage their business and scale their success.

“Our goal is to meet advisors where they are and give them tools that are practical and impactful,” said Szalay. “Whether it’s getting discovered online or saving hours of administrative work, these advancements are designed to help them grow.”

Hundreds of advisors who attended the event virtually also heard from the Senior Vice President of Technology Josh Hawkins. Additional keynote speakers included the Vice President of eCommerce Marissa Stefanik.

Maria Northcott, a Dream Vacations franchise owner based in Maine participated in an agent panel. Maria shared with the attendees how she leverages AI in her day to day.

“AI can feel like a big concept, but what I’ve learned is how practical and approachable it really is,” said Northcott. “Strategies like these help me save time, stay consistent with marketing and focus more on my clients. The MarTech Summit really brings it all together and shows how quickly you can start putting these ideas into action.”

Travel enthusiasts with an entrepreneurial spirit interested in joining a travel agency network focused on supporting its advisors and customers may visit Dream Vacations Franchise site.

SOURCE Dream Vacations

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