Woofie’s of Lake Country in Wisconsin Announces Grand Opening, Increases Franchise Footprint for National Mobile Pet Care Brand

June 18, 2026 // Franchising.com // Lake Country, WI – Woofie’s of Lake Country is announcing its grand opening at the Lake Country AA League's DockHounds game at the DockHounds Ballpark on June 22.

Woofie’s of Lake Country is unique to Southeast Wisconsin’s Lake Country area in that it offers personalized pet sitting, dog walking and mobile grooming through a single trusted source. The company’s grooming team is AKC SAFE Certified, bringing services to clients with the Woofie’s high-tech mobile grooming spa, and offering 24/7 access to vet telehealth services for pets in its care, through Pet Vet Connection. Pet owners can also access real-time GPS tracking of pet activity, journals, photos, the ability to schedule services, and communicate with providers via the Woofie’s app.

This is a Woofie’s location in Wisconsin, top in its ranking, joining other Woofie’s locations that are open and operating throughout the U.S.

The Woofie’s franchise location, owned by husband-and-wife team Brad and Jessica Gorecki, has grown steadily since its soft opening 10 months ago. The couple was drawn to national franchise Woofie’s personalized service and tech-based platform – a fit for Brad’s 30 years in IT and Jessica’s two decades in philanthropy. Pet care here (and at many other Woofie’s locations across the U.S.) is a family affair: daughter Kalin walks dogs; son Nathan handles tech support; and Jessica's mother came out of retirement to serve as customer service rep; they are joined by a growing network of Woofie’s of Lake Country groomers, walkers and pet sitters.

“We are in a high-trust, high-touch business, and we take that responsibility seriously,” says Jessica Gorecki. “At Woofie’s of Lake Country, we’re committed to delivering the highest quality, personalized pet care through a single, trusted source for all of pet owners’ needs in the Lake Country area. As a family of pet-lovers ourselves, we want to create a legacy for the local community and our pet-loving family’s future.”

SOURCE Woofie’s

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