Juice It Up! Signs Multi-Unit Development Deal to Enter Utah

June 19, 2026 // Franchising.com // IRVINE, Calif. – Juice It Up! will debut in Utah through a new multi-unit development deal with Aaron and Nancy Osmond. The Utah-based husband-and-wife team will introduce Juice It Up! to Utah guests beginning with a planned Herriman location at Copper View Plaza. Additional restaurants are expected throughout the state, continuing the brand’s multi-regional expansion, particularly in high-growth markets where consumers are increasingly prioritizing functional, convenient, and flavorful options that support active lifestyles. The eighth state in its growing restaurant system, Utah demonstrates Juice It Up!’s brand momentum amid rising demand for functional bowls and beverages and better-for-you offerings.

"What drew us to Juice It Up! was the rare combination of a proven, established brand and a menu that genuinely aligns with how we try to live our lives,” said Aaron Osmond. “As we evaluated different franchise opportunities, we wanted a business with proven fundamentals, operational simplicity and, most importantly, a meaningful connection to the daily lives of Utah families. Juice It Up! stood out because it brings together convenience, flavor and better-for-you options in a way we believe fits perfectly with the active, family-centered communities we serve.”

"As a nurse, I have always cared deeply about helping people make simple, positive choices that support their health and energy,” said Nancy Osmond. “We are excited to bring Juice It Up! to Utah because it gives families, students, athletes and busy professionals access to smoothies, bowls and juices that are both convenient and enjoyable. For us, this is more than opening restaurants; it is about bringing a brand we believe in to communities we love.”

“We see tremendous opportunity in Utah, so entering the Beehive State is an exciting growth milestone for Juice It Up! as we continue to expand our multi-regional footprint with locations in select new markets across the country,” said Silvio Morales, Director of Franchise Development at Juice It Up!. "The Osmonds are exactly the kind of franchise partners we look for as we enter new markets. Bringing proven business expertise, longstanding local leadership, and an authentic passion for wellness, they truly understand operational discipline and community connection. They are perfectly positioned to successfully introduce Juice It Up! across the state."

SOURCE Juice It Up!

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