Service Experts Expands Texas Footprint with New Greater Houston Franchise Agreement

June 19, 2026 // Franchising.com // RICHARDSON, Tex. – Service Experts has signed a franchise agreement serving the Katy and Sugar Land communities in the Greater Houston area. The location will be owned and operated by father-son team Steve and Logan Marullo, experienced franchise owners with a track record of building and scaling service-based businesses. The location is planned to open later this year.

The franchise model combines more than 30 years of operational experience with the support, systems, and infrastructure of a national platform in the residential HVAC sector. The agreement adds a location in Texas.

"Steve and Logan understand what it takes to build successful businesses, lead teams and serve customers at a high level," said Nick Ridgway, Vice President of Franchise Development for Service Experts. "They've already demonstrated success as franchise operators, and we're excited to partner with entrepreneurs who recognize the value of combining local ownership with a proven operating platform."

Building a Business Together

Steve and Logan Marullo bring a combination of franchise ownership and business leadership, with Steve adding over 20 years of experience in chemical sales following nine years in the U.S. Navy. Logan also had a successful career as a software and tech salesman before joining his dad in franchise ownership.

After successfully building and growing businesses together, the Marullos considered Service Experts’ established infrastructure, buying power, and operational support in evaluating opportunities in the residential HVAC sector.

“We've built businesses before and understand the value of having the right systems and support in place,” said Steve Marullo. “What stood out to us about the Service Experts opportunity was the strength of the platform and the people behind it. Logan and I bring different strengths to the table, and this gives us the opportunity to keep growing with a model that’s already been proven at scale.”

Positioned for Long-Term Growth

As they prepare to launch their Service Experts location, the Marullos are focused on building a team and establishing a foundation for long-term growth in their territory.

"The purpose of any business is to be successful today and into the future," said Logan Marullo. "For us, that means building a place where people enjoy coming to work, customers know they can trust us, and the business can continue growing for years to come."

The Marullo location is part of the company's nationwide network of locally owned and operated service centers.

SOURCE Service Experts

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