Seniors Helping Seniors® In-Home Care Services Expands in Dubuque, Iowa

DUBUQUE, Iowa, June 23, 2026 // PRNewswire // -- Seniors Helping Seniors® in-home care services has grown rapidly in recent years by building a workforce of talented caregivers who create meaningful relationships with their senior care receivers.

After spending years in the corporate world, Strub felt called to do something more meaningful in the next chapter of his life. This calling became personal when his family went through senior care challenges of their own. Strub's mom suffered a seizure and needed time to recover, and his dad has COPD (Chronic Obstructive Pulmonary Disease). Due to his parents living in rural Iowa, Strub and his brother were not close by when his parents needed support the most. Strub quickly realized the hardest part wasn't simply finding care, it was finding care they were actually comfortable with. They had no interest in assisted living or care that felt clinical or impersonal. They wanted to stay in their home, maintain their independence, and have someone around they trusted, related to, and genuinely enjoyed spending time with.

In the short term, Strub became one of his parents' caregivers. He was grateful to be there for them, but the experience also showed him how quickly caregiving can change the relationship between a parent and child. As he took on more responsibility and helped make difficult decisions, he saw firsthand how much pressure families can feel in those moments. That experience ultimately led Strub to leave his corporate career and launch Seniors Helping Seniors in-home services, where he can help other families find support while protecting the relationships that matter most.

"My goal is to help families navigate these situations with compassion and understanding, giving seniors the opportunity to remain safely and comfortably in the homes they love while receiving care from someone they truly connect with," Strub said.

The demand for in-home care for mature populations continues to grow, with the U.S. Department of Health and Human Services reporting that nearly 70% of retirees will require some form of long-term care. This organization emphasizes a caregiver-care receiver matching approach and is described as top in the state ranking.

The Seniors Helping Seniors& in-home services franchise describes its approach as hiring senior caregivers to provide care services.

"We've become a leader in this industry by prioritizing the best possible care for our seniors, and that means partnering with only the most passionate and hard-working franchisees," said Seniors Helping Seniors& President Namrata Yocom-Jan. "That's exactly what we've found with Cody as a new franchise partner, who is well-equipped to provide unparalleled in-home services to those in need throughout Iowa."

SOURCE Seniors Helping Seniors

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