Dog Haus Launches the Big Hac Dog, Kicking Off Glizzy SZN 250

June 30, 2026 // Franchising.com // PASADENA, Calif. — Dog Haus today announced the launch of the Big Hac Dog, a new limited-time collaboration with food creator Josh Elkin that headlines Glizzy SZN 250, the brand's month-long celebration inspired by America's 250th anniversary.

Available July 1 through July 31 at participating locations nationwide, the campaign expands National Hot Dog Day into a month of chef-driven culinary innovation, patriotic promotions and exclusive Haus Rewards experiences, giving guests more reasons to gather and savor the season.

"The best memories are made around great food and great company," said CJ Ramirez, CMO of Dog Haus. "While other hot dog brands celebrate National Hot Dog Day, we're celebrating the entire month. Glizzy SZN 250 brings together chef-driven innovation, patriotic moments and exclusive rewards to give our guests more reasons to gather throughout July. Whether they stop in for the Big Hac Dog, a smashburger and beer on the Fourth of July or simply to discover something new, it's all part of our promise of More Choices. More Flavor."

At the center of the campaign is the Big Hac Dog, the latest collaboration between Dog Haus and food creator Josh Elkin. Inspired by last year's fan-favorite Big Hac Smashburger, the limited-time creation reimagines those bold, craveable flavors on Dog Haus' signature 100% all-natural Creekstone Farms Black Angus all-beef hot dog, served on grilled King's Hawaiian rolls and topped with shredded lettuce, cheese sauce, secret sauce, diced onions, pickles and toasted sesame seeds. Building on the success of the Big Hac Smashburger, it reimagines one of Dog Haus' most successful collaborations on another American classic.

"I first teamed up with Dog Haus because I love hot dogs," said Josh Elkin. "After the success of the Big Hac Smashburger, we always knew the next chapter had to be a hot dog. We'd been waiting for the right moment to introduce it, and Glizzy SZN 250 was exactly that. It's loaded with nostalgia, straight-up deliciousness and everything people loved about the original. Nailed it!"

Throughout July, the campaign features a lineup of limited-time offers and rewards. Beginning July 1, the Big Hac Dog takes center stage, followed by the one-day-only 1776 Pairings on July 4, where guests can enjoy any Dog or Sausage with a pint of beer for $17.76 or any smashburger with a pint of beer for $17.76, inspired by the year America was founded. All month long, guests can Uncle Slam It! by adding an OG Slider to any Dog Haus entrée for just $2.50, creating even more opportunities to mix, match and explore the menu. On July 15, Haus Rewards members can celebrate National Hot Dog Day with a Free Haus Dog reward by downloading the Dog Haus app and joining Haus Rewards in advance of the holiday.

By pairing premium ingredients with unexpected flavor combinations, Dog Haus continues to push beyond traditional burgers, brats and brews while staying rooted in the quality, innovation and cultural relevance that have fueled its growth and loyal following. Whether guests come for smashburgers, dogs, crispy or grilled chicken, breakfast burritos or craft beverages, Dog Haus remains committed to delivering More Choices. More Flavor.

SOURCE Dog Haus

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