JETSET Pilates Enters Nevada with Three-Unit Franchise Agreement

June 30, 2026 // Franchising.com // MIAMI, FL. – JETSET Pilates is officially expanding into Nevada. Entrepreneurs and husband-and-wife duo Melinda Swan and David Milheim have signed an agreement to bring three new studios to the Las Vegas area, marking the brand’s first-ever entry into the state, with the first targeted to open in spring 2027.

The couple bring diverse professional experiences to the business. In addition to her role with JETSET Pilates, Swan is the founder of two organizations: The Collective Genius, a strategy, research, marketing, and communications firm, and Anchored to Hope, a company utilizing technology and VR to promote mental wellness among underserved populations. Milheim brings over 30 years of experience in the automotive finance and operations sectors with a proven track record of leading teams and helping brands succeed.

“As the first to open JETSET studios in Las Vegas, we are excited to bring this incredible health, wellness and community-building company to a dynamic market,” said Swan. “We see strong opportunity to serve our clients, create great options for our instructors, and make an overall positive impact on our neighbors.”

Las Vegas' growing population and increase in boutique wellness concepts made the market a natural fit for JETSET's continued expansion strategy. From working professionals and busy parents to active older adults and individuals looking to prioritize wellness, Las Vegas offers strong potential for those seeking effective, low-impact workouts in a comfortable setting and a supportive community. 

“Signing our first franchise agreement in Nevada marks an important milestone in JETSET Pilates' continued growth,” said Tamara Galinsky, Founder and Brand President of JETSET Pilates. “The state's vibrant communities and growing demand for premium wellness experiences make it a natural fit for our brand. We’re proud to partner with Melinda and David, who share our vision of building strong, connected communities through the JETSET Pilates experience.”

JETSET’s growth has seen momentum nationwide, with territories sold and studios opened across the U.S., U.K., and Australia. Backed by strong franchise partner demand, growing consumer interest in elevated Pilates concepts and a scalable support model, the brand is positioned for continued growth across key U.S. markets.

SOURCE JETSET Pilates

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