Woodhouse Spa Strengthens Franchise Model with Revenue-Driving Wellness Initiatives

DENVER, July 7, 2026 // PRNewswire // -- Woodhouse Spa is building momentum in 2026 with new franchise growth and a long-term strategy centered on premium positioning, recurring revenue and the expansion of medical aesthetic services.

The brand closed the second quarter with new franchise signings, continued expansion from existing operators, and a new spa opening. Together, the activity reflects growing franchisee confidence in Woodhouse's differentiated position within the luxury wellness category and the strength of its business model.

"The operators joining us this quarter are sophisticated business entrepreneurs who understand the numbers and see long-term potential in this model," said Ariel Clay, Chief Operating Officer and Brand President of Woodhouse Spa. "They believe in what Woodhouse stands for and where it's going, and that confidence is what allows us to keep evolving the business in ways that support both the guest experience and franchisee growth.

Woodhouse's Q2 activity reflects ongoing interest from new and existing operators.

• Heather Combs of 7Cs Wellness, who signed on for a new location in Tysons, Virginia
• Ashton Tennant, who is bringing Woodhouse to Katy, Texas with a new single-unit agreement
• Kim Stevens and Karen Torres Coyle, veteran Woodhouse franchisees who already operate five locations and are continuing to expand their portfolio with a new unit in Tampa Bay, Florida

The brand also expanded its footprint in Ohio, where franchisees Elvis and Dawn Matkovic, who already operate two Woodhouse locations, opened their newest spa in Copley.

The company describes a strategy that includes a recurring revenue membership option and a medical aesthetic services program, with the aim of complementing existing operations and maintaining guest experience.

The strategy references a revenue mix including gift card programs, with revenue from gift cards contributing to franchise activity.

The components include a membership option, gift card performance and a planned MedSpa evolution, with the intention of enhancing guest loyalty and franchisee opportunities.

SOURCE  Woodhouse Spas

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