H&H Bagels Launches “Real Food. Made to Order.” Campaign

July 13, 2026 // Franchising.com // New York, NY: H&H Bagels announced its Real Food. Made to Order. campaign, highlighting the brand’s unwavering commitment to using best-in-class ingredients and hand-crafted products. This campaign launches as the legacy brand surpasses more than 100 signed franchise agreements nationwide and opening more than 20 locations coast-to-coast, underscoring a philosophy that has guided the team’s growth: never compromising quality for scale.

Founded on Manhattan’s Upper West Side in 1972, H&H Bagels has become synonymous with the quintessential New York City bagel, earning a devoted following and appearances in cultural touchstones including Sex and the City and Seinfeld.

The bagel is produced using the original H&H recipe. Each bagel is made with unbromated, unbleached flour, kettle-boiled in New York City water, and baked on-site, then sliced and prepared to order. The ingredients are free from artificial preservatives and use non-GMO ingredients. Each serving provides 13 grams of protein and 4 grams of dietary fiber.

The menu includes items such as:

• Whole eggs, cracked fresh and griddled to order
• Whole avocados, hand-sliced to order
• Premium Nova Salmon, cold-smoked over hardwood without preservatives
• Thick cut, nitrate-free bacon

The Blueberry and Cinnamon Raisin bagels contain real fruit folded into the dough. Flavored cream cheeses such as Scallion, Vegetable, Strawberry, and Spicy Scallion are mixed with vegetables and other ingredients. Coffee is brewed on-site, and a blend with nitro cold brew is available.

Since 2014, Jay Rushin has led the brand, overseeing growth from one shop in New York City to over 20 locations across the country.

"As we've grown, we've refused to cut corners. Real ingredients, made-to-order food, and authentic New York bagels will always come before faster or cheaper” says CEO Jay Rushin.

The Real Food. Made to Order. campaign describes the brand's approach as emphasizing authentic ingredients and freshly prepared food as it serves communities nationwide.

SOURCE H&H Bagels

###