Discover Strength Opens Seven New Locations While Maintaining Industry-Leading Customer Satisfaction and Retention

July 14, 2026 // Franchising.com // MINNEAPOLIS, MN. – Discover Strength is set to continue its impressive 2026 start fueled by seven opened locations, franchise momentum and strong consumer demand.

Already in 2026, Discover Strength has opened seven new locations in:

• Roswell, Georgia
• Flemington, New Jersey
• Naples, Florida
• Nashville, Tennessee
• Plano North, Texas
• Lake Saint Louis, Missouri
• Parsippany, New Jersey

The new Georgia, Florida and Texas locations are led by multi-unit franchisees, highlighting the brand's business model and long-term growth potential. Similarly, the Lake Saint Louis location recently set a company record for the most introductory workouts completed during an opening week, showcasing the growing demand for Discover Strength's efficient and results-driven fitness experience.

"At Discover Strength, we've built a model that's fundamentally different from the traditional gym experience,” stated Luke Carlson, CEO of Discover Strength. “It’s a truly exciting time to be a part of the brand and see so much success from our franchise partners. Our members work with certified exercise professionals in an environment designed for optimal workouts in just 30 minutes, with a focus on measurable health outcomes. That combination of efficiency, expertise and results continues to resonate with consumers and drive growth across our franchise system."

Discover Strength maintains a systemwide Net Promoter Score that is among the top in the industry and achieved an 80% member retention rate across company-owned locations in 2025.

Founded in Minnesota in 2006, Discover Strength established a strong foundation through its corporate-owned studios before launching franchise opportunities in 2021. Since then, the brand has expanded to 41 locations across 15 states, including 31 franchise-owned locations.

Throughout its growth, the company has remained committed to its founding mission: delivering scientifically backed strength training workouts that help busy people achieve meaningful results in less time.

SOURCE Discover Strength

###