Mike's Red Tacos Signs 22-Unit Franchise Agreement to Expand Across Texas and Northern California

August 04, 2026 // Franchising.com // Mike’s Red Tacos announced a 22-unit franchise agreement with veteran restaurant operators Brian Cassidy and Sam Wong of CW Strong Restaurant Group to accelerate the brand's expansion across Texas and Northern California.

The agreement will bring Mike’s Red Tacos to Austin, Texas and the greater San Francisco Bay Area over the next several years. Cassidy brings more than 30 years of franchise experience as the CEO of CW Strong Restaurant Group. With a portfolio that includes more than 20 Dave’s Hot Chicken restaurants and 127 Carl’s Jr. locations, Cassidy is well-positioned to lead the brand’s entry into the Austin market while expanding its presence throughout Northern California.

“I’m impressed with the momentum Mike’s Red Tacos has already built and how the brand has carved out its own lane in the Mexican fast-casual space,” said Cassidy. “Our team is proud to bring the Birria experience to more communities in Austin and Northern California. Texas knows and loves its Mexican food, and we’re confident that guests will embrace the bold flavors and unique dining experience that Mike’s Red Tacos has to offer.”

There has been attention for the brand's Birria and signature red tacos across its markets. With more than 250 units already committed nationwide, territories are filling quickly.

“We’re thrilled to enter Texas for the first time and expand our California roots with Brian and Sam on our team,” said Vincent Montanelli, President of Mike’s Red Tacos. “CW Strong’s team is a natural fit for our brand, bringing deep restaurant operations expertise that will help them successfully grow Mike’s Red Tacos and bring the Birria boom to new communities.”

Built on quality, community, and a truly distinctive product, Mike’s Red Tacos has grown from a single food truck into a movement. Mike, the founder, has been hands-on since day one and has created a model that resonates with both guests and operators. The brand now seeks experienced franchise owners and restaurant operators with strong business backgrounds and the ability to scale multiple locations, ensuring that more communities can experience Mike’s Red Tacos’ flavor, hospitality and guest-focused culture.

SOURCE Mike’s Red Tacos

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