Jollibee Debuts Its First Franchise Restaurant in California, Advancing U.S. Growth Strategy

WEST COVINA, Calif., Aug. 17, 2026 // PRNewswire // -- Jollibee announced its first franchise location in California on Friday, August 7, 2026. The event marks a milestone in the company's presence in North America.

The new Jollibee Roseville store marks the first location delivered under a 24-unit franchise-development agreement that spans Northern California, Nevada, and Texas. The expansion will be led by franchisees Sanjive Datta, a seasoned business leader and multi-unit franchise operator, and Ajay Chopra, an entrepreneurial executive with nearly 30 years of experience building and growing companies. They will work alongside Operating Partner Paul Avila, a multi-unit restaurant operator with leadership experience across major QSR brands.

The Roseville location relates to Jollibee's history in Northern California, which began in 1998 with the opening of its first U.S. restaurant in Daly City. A Downtown San Francisco location opened recently.

"Roseville is an exciting milestone for Jollibee as we continue to bring our one-of-a-kind dining experience to more communities across the country," said Beth Dela Cruz, President, Jollibee North America. "This opening reflects the momentum behind our franchising program and the strength of the experienced operators joining us in our mission to spread joy through great-tasting food, warm service and meaningful guest experiences."

Jollibee's franchise expansion is supported by unit economics, including an average unit volume (AUV) across its North American system. Since launching its North American franchising program, the brand has attracted franchise groups, reflecting interest in its market presence.

As a testament to its broadening consumer appeal, USA TODAY recently named Jollibee "Best Fast-Food Fried Chicken in America" for the third consecutive year (July 2026). The brand's momentum is further reinforced by global recognition, including being named to the TIME100 Most Influential Companies list and being top in the ranking in the Food & Drink category on Time's inaugural short list. With more than 100 locations across North America, Jollibee continues to grow and stand out in one of the world's most competitive restaurant markets.

SOURCE Jollibee

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