Bubbakoo's Burritos Taps Veteran Franchise Executives to Support Continued National Growth

August 20, 2026 // Franchising.com // WALL, N.J. – Bubbakoo’s Burritos is building on strong momentum in 2026, marked by restaurant growth, menu innovation and key organizational investments to support its expanding franchise system.

As the organization evolves, leadership changes occurred this summer, with Todd Barto appointed as Vice President of Operations and Michael Lassen as Vice President of Franchise Development. Barto brings more than 15 years of franchise operations experience from Arby’s and Friendly’s Ice Cream, focusing on operational performance and consistency across the system. Lassen has led franchise sales for brands including The Spice & Tea Exchange and Steak n Shake. In his new role, he will oversee activities related to franchise development and support for the network of partners.

“Bubbakoo’s has built a lot of momentum in 2026, from new restaurants to the introduction of new flavors and menu innovations across the system,” said Chris Ives, CEO of Bubbakoo’s Burritos. “We’re intentional about how we grow, and bringing Todd and Michael onto our leadership team reflects our commitment to building the right team to support where Bubbakoo’s is headed next.”

Bubbakoo's Burritos operates across 140+ locations in 16 states. The brand has introduced limited-time menu offerings, including the Birria Crunch Stack, Verde Chicken Empanadas, Plant-Based Chorizo and Crispy Jalapeño Ranch Burrito, to provide new options for guests.

With the leadership changes, the company notes ongoing activity in development of its restaurant pipeline and continued product and service innovations. These efforts are intended to support its presence in various markets through the end of the year.

“Bubbakoo’s has built a strong foundation and a concept that has proven it can resonate across a wide range of markets,” said Lassen, Vice President of Franchise Development at Bubbakoos Burritos. “As we look ahead, we have the opportunity to build on that foundation by connecting with franchise partners who understand their local communities and see the potential to grow with Bubbakoo’s. We look forward to introducing the brand to new markets and driving the next stage of development.”

Since its inception in 2008, Bubbakoo’s Burritos has grown from its Jersey Shore roots to more than 140 locations across 16 states. The brand has been recognized in franchise industry rankings, including Franchise Times’ top Smartest-Growing Franchises ranking, Entrepreneur’s franchise ranking, QSR Magazine’s top Contenders ranking, and the Inc. ranking of the fastest-growing private companies in America.

SOURCE Bubbakoo’s Burritos

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