WOWorks Unveils Three-Tier Incentive Program to Accelerate Franchise Growth Across Portfolio

September 10, 2026 // Franchising.com // ST. PETERSBURG, Fla. – WOWorks 

has launched a new three-tier franchise incentive program designed to make development more accessible for independent entrepreneurs while rewarding experienced multi-unit operators prepared to grow at scale.

Available for a limited time through the first quarter of 2027, the program adjusts franchise fees and royalties based on the number of locations an operator commits to develop – ranging from six months of reduced royalties for one- and two-unit owners to a net $0 franchise fee on an operator’s first three locations for those committing to six or more restaurants.

Incentives Scale with Operators’ Commitments

The three franchise incentive tiers include:

• Small Owners: A limited number of locations; the signing fee is reduced and royalties are reduced for a period after opening.
• Medium Owners: A moderate number of locations; the signing fee is reduced and royalties are reduced for a period after opening. Operators may mix and match participating WOWorks brands within their arrangements.
• Large Owners: A larger number of locations; the signing fee is reduced, with some form of offset; royalties are reduced for a period across locations and brands may be mixed.

“Restaurant development is not one-size-fits-all, and our incentive program reflects the different ways entrepreneurs want to grow,” said Kelly Roddy, CEO of WOWorks. “Whether someone is opening their first restaurant or expanding an established multi-unit portfolio, we are creating a more flexible path into the WOWorks system. For larger operators, the ability to mix and match brands and earn back the franchise fees on their first three locations makes this an especially compelling opportunity to build a diversified restaurant portfolio.”

Co-Branding Program Expands the Opportunity Under One Roof

In addition to the tiered incentives, franchisees at every development level can participate in WOWorks’ new “Buy One, Get Two” co-branding program. Through the program, an operator can add a second participating WOWorks concept to the same location without paying an additional franchise fee.

The co-branding opportunity gives franchisees the ability to serve complementary menus from a shared restaurant footprint, helping operators appeal to a broader range of guest preferences while leveraging the same real estate and operational infrastructure. A franchisee could, for example, bring two WOWorks concepts together within one location for the franchise fee of one brand.

“Co-branding is one of the most distinct advantages of the WOWorks platform,” said James Walker, Chief Growth Officer of WOWorks. “Instead of asking franchisees to invest in an entirely separate location to diversify their offering, we can help them bring two complementary concepts together under one roof. This program lowers a key barrier to entry and gives operators more flexibility in how they approach their markets.”

WOWorks’ portfolio spans several fast-casual categories, including salads, smoothies and açaí bowls, burritos, soups and Mediterranean cuisine. The ability to mix brands within multi-unit agreements allows franchisees to select concepts based on individual market opportunities while working with one platform and support system.

The incentive program is available for a limited time through the first quarter of 2027. All incentives are contingent upon franchisees meeting the development schedule outlined in their agreements and are subject to change.

SOURCE WOWorks

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