WellBiz Brands Announces Benjamin Marmor as Chief Financial Officer

September 15, 2026 // Franchising.com // DENVER, Colo. — WellBiz Brands announced today the appointment of Benjamin Marmor as chief financial officer. Marmor, who joined the company Aug. 10, brings more than 25 years of finance and strategy leadership experience across Fortune 1000 companies and multi-unit organizations.

“Ben brings an impressive combination of financial leadership, strategic thinking and experience supporting large, complex organizations,” said Amanda Clark, CEO of WellBiz Brands. “As WellBiz Brands continues to grow, his ability to connect financial strategy with long-term business objectives will be instrumental in helping us strengthen our portfolio, support our franchisees and position our brands for continued success.”

Marmor most recently served as chief financial and strategy officer at Diversified Restaurant Group, the largest Taco Bell franchisee by revenue, where he led finance, accounting and strategy for an $840 million portfolio spanning 370 restaurants. In the role, he helped guide financial strategy and operations across a large-scale, multi-unit franchise organization.

Prior to Diversified Restaurant Group, Marmor served as CFO of Duraflame and held senior finance leadership positions at Southern Glazer’s Wine & Spirits and Lutron Electronics. He also spent more than a decade with Brown-Forman Corporation, holding roles across corporate development, investor relations, international strategy and finance.

“WellBiz Brands has built a strong portfolio of category-leading concepts with tremendous opportunity ahead,” said Marmor. “I’m thrilled to join the organization and work alongside its leadership team and franchisees to build on that foundation. I look forward to bringing my experience in finance and strategy to help drive sustainable growth and create long-term value across the WellBiz Brands portfolio.”

Source: WellBiz Brands

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