Skiptown Relaunches Membership Program as "The Skiptown Club," Supercharging Its VIP Plan Amid Growing Demand for Premium Pet Care

September 22, 2026 // Franchising.com // CHARLOTTE, NC. — Skiptown has relaunched its membership program as "The Skiptown Club," replacing its previous three-tier structure with a simplified, benefit-led lineup: The VIP Plan, The Clean Pup Plan and The Social Pup Plan. The new lineup has been live across all Skiptown locations since July 1.

The relaunch arrives as demand for premium pet care accelerates nationally. A trade association report notes that the U.S. pet care market is sizable and expected to grow. As more pet parents seek out higher-touch, more convenient care for their dogs, Skiptown built the relaunch around a clearer, more compelling case for why a plan is worth joining.

“The Skiptown Club is about giving pet parents more value from every visit while making it easier to give their dogs the care, enrichment and experiences they deserve,” said Mike Rotondo, CEO of Skiptown. "We designed our plans around the way today’s pet parents actually live, with flexibility, convenience and meaningful savings built in. Whether you’re a frequent daycare guest, need regular grooming and bathing or simply want more ways to enjoy Skiptown with your dog, the Club helps our customers get more out of their experience."

The centerpiece of the relaunch is a full overhaul of the VIP Plan, which now bundles in everything from the Social Pup and Clean Pup Plans to a list of new, members-only extras, including:

• Bar & Park check-ins are unlimited
• A treat at the Bar with every visit
• Guest passes for visiting pups are available for a per-visit fee; humans are free
• Monthly grooming includes a bath and towel dry, nail trim, ear cleaning, gland expression, and wellness check
• 25% discount on additional grooming services
• Daycare reports are provided twice daily
• 10% discount on daycare, boarding, walking, and bundle purchases
• A monthly daycare enrichment experience
• Early daycare drop-off is available at no extra charge
• A birthday party in the park is provided annually

Skiptown estimates the refreshed plan delivers more than $1,000 in annual value. Pricing varies slightly by market, as low as $60 per month or $599 per year.

The former PupCare Plan has been renamed The Clean Pup Plan, a change designed to more clearly describe its grooming- and hygiene-focused benefits. Members receive a monthly nail trim, toothbrushing, ear cleaning, external gland expression and a bath with towel dry, along with a full wellness check of their pup’s skin, coat and nails at every visit, plus 25% off additional grooming services.

Rounding out the lineup, the Social Pup Plan is built for pups who live for playtime. For just $25 a month across all markets, plan members get unlimited access to the Bar & off-leash Park, a complimentary treat with every visit and $5 guest passes so visiting pups can join in on the fun.

Across every plan, pup parents who commit to an annual plan receive the equivalent of two months free compared to paying monthly. The relaunch also reflects a broader shift away from traditional memberships, with guests now joining the Club and choosing their plan rather than signing up for a tier.

“The Skiptown Club is only possible because of our proprietary tech stack," said Liz Sims, Head of Product at Skiptown. "It allows us to own every layer of the experience, from booking to plan management to how pup parents interact with our team, so we can build something like the Club exactly the way we want it, instead of trying to force our vision into someone’s software

Skiptown ended the second quarter of 2026 with 8,000 active memberships across its three locations, underscoring early momentum for the relaunched Club structure.

Source: Skiptown

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