HTeaO Marks Sixth Year Supporting Ryan Palmer Foundation with October Round-Up Campaign

October 01, 2026 // Franchising.com // FORT WORTH, TX – HTeaO is continuing its commitment to supporting Breast Cancer Awareness Month with the return of its annual October Round-Up campaign benefiting the Ryan Palmer Foundation Breast Cancer Initiative. Now in its sixth year, the campaign will run from October 1–31, 2026, giving HTeaO customers the opportunity to round up their purchase to the nearest dollar, with 100% of donations expanding access to early detection and support for breast cancer patients currently undergoing treatment.

As part of the month-long campaign, HTeaO is bringing back its guest-favorite Pink Lemonade Tea, a blend of lemonade and HTeaO’s Sweet Cherry iced tea. Throughout October, locations will also swap out their signature blue straws for pink straws as a small but meaningful nod to the patients supported through the campaign.

At the heart of the campaign are two initiatives: a mobile mammogram program that brings early detection to underserved communities and HOPE Kits for breast cancer patients currently in treatment. Each Hope Kit is designed to provide comfort, encouragement, and practical support during treatment.

This year’s kits include fuzzy socks, a tumbler, tea, a Thrive Causemetics product, unscented lotion, lip balm, a HOPE journal and pen, an inspirational bracelet, breast cancer educational resources, and a handwritten note from Jennifer Palmer.

For HTeaO, the six-year partnership is a reflection of its Brewing Purpose mission and its commitment to finding meaningful ways to show up for the communities it serves. The annual Round-Up gives guests a simple way to be part of that impact and directly support breast cancer patients undergoing treatment.

“Over the past six years, we’ve seen how a simple round-up at the register can turn into saving lives, or providing something incredibly meaningful for someone going through breast cancer treatment,” said Brittany Knollmiller, Director of Marketing of HTeaO. “What makes this campaign so special is seeing our guests, team members, and franchise partners continue to show up year after year. Together, we’re helping put comfort, encouragement and hope directly into the hands of patients when they need it most.”

The Ryan Palmer Foundation was founded in 2003 by Amarillo native and professional golfer Ryan Palmer, with a mission to provide opportunities for young people and uplift those in need. Inspired by his wife’s experience with chemotherapy, Palmer launched the Breast Cancer Initiative in 2019, which has since supported hundreds of breast cancer patients across the country.

“The growth of our partnership with HTeaO each year fills me with tremendous gratitude,” said Ryan Palmer, PGA TOUR professional and founder of the Ryan Palmer Foundation, alongside his wife, Jennifer Palmer, a breast cancer survivor. “Thanks to the generosity of HTeaO and its customers, we’ve been able to provide mammograms to women in underserved communities and bring comfort and support to women facing a breast cancer diagnosis. This cause is incredibly personal to me because of Jennifer’s journey, and we are proud to partner with HTeaO to honor her and rally around the brave women in each of our lives who are affected by breast cancer.”

SOURCE HTeaO

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