Erbert & Gerbert's unveils new Pot Roast Sandwich PIONEER

October 05, 2026 // Franchising.com // Minneapolis, MN –Erbert & Gerbert's is blazing a new trail this Fall with the launch of the PIONEER, a hearty combination of juicy pot roast, creamy cheese sauce, and crispy fried onions built for serious cravings.

As the weather cools down, customers start craving the warm, hearty comfort foods that make the PIONEER a perfect fit for the Fall. It also gives our stores a highly craveable seasonal sandwich that can drive incremental traffic, create excitement around the menu, and give customers another reason to choose E&G during the colder months.

“When the weather gets colder, we believe you should have a sandwich that can handle it,” said Mark Kocer, CEO of Erbert & Gerbert’s. “The PIONEER brings together everything we love about Midwest comfort food — juicy pot roast, creamy cheese sauce, and crispy onions piled onto one seriously satisfying sandwich. It’s hearty, it’s delicious, and it’s got a whole lot of guts.”

The Pioneer will be available for a limited time at participating Erbert & Gerbert’s locations. Guests are encouraged to grab one while they can and enjoy a hearty taste of fall before the PIONEER rides off into the sunset. Erbert & Gerbert’s will also be bringing back Bread Bowls & Lasagna Soup to round out their Fall & Winter menus.

SOURCE Erbert & Gerbert's

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