Kilwins Celebrates National Dessert Day with Award-Winning Treats and a Sweet Sweepstakes

October 06, 2026 // Franchising.com // PETOSKEY, Mich. – Kilwins has two reasons to celebrate this National Dessert Day: the brand was named USA TODAY’s 2026 No. 1 Best Dessert & Treat Chain and Newsweek’s 2026 No. 1 Best Ice Cream Chain. To share the celebration with fans, Kilwins is offering a chance to win one of 10 $50 Kilwins eGift Cards.*

Starting on National Dessert Day on October 14 and through October 31, 2026, Instagram users who follow the official @Kilwins account can enter the sweepstakes by tagging a friend in a comment on the official post. Ten winners will each receive a $50 Kilwins eGift Card to enjoy their favorite Kilwins desserts.

Fall brings even more to discover at Kilwins, including the new Pumpkin Milkshake and new Pumpkin Spice Fudge. Guests planning a Halloween party can pick up sweets made for sharing, such as Buckeye Monsters, classic peanut butter buckeyes decorated with icing eyeballs, Mummy Caramel Apples and Chocolate-Dipped Cookies decorated like mummies and spiderwebs. Kilwins also offers its popular Dubai Chocolate Truffles, Dubai Du’lights and Dubai Buckeyes, an exotic take on the classic Midwestern treat made with pistachio and kataifi instead of peanut butter.

“At Kilwins, we believe dessert should be an experience, not just a treat,” said Angie Eckelkamp, chief marketing officer at Kilwins. “Every visit is an opportunity to enjoy a little sweetness, from delightful moments in-store to sharing a sweet treat with someone you love. We’re proud to bring people together through the joy of hand-crafted desserts. National Dessert Day is the perfect occasion to celebrate that.”

*The sweepstakes runs from Oct. 14 at 10 a.m. ET through Oct. 31 at 11:59 p.m. ET. No purchase is necessary to enter. The sweepstakes is open to legal residents of the 50 U.S. states and the District of Columbia (excluding California and Hawaii) who are 18 or older. Winners will be selected at random and notified via Instagram on or around Nov. 5, 2026. For complete details on official rules, eligibility restrictions, and prize details, visit https://bit.ly/Kilwins_National_Dessert_Day_Sweepstakes_Rules_26. This sweepstakes is in no way sponsored, endorsed or administered by Instagram.

Founded in 1947, Kilwins has built a reputation for delivering high-quality confections and exceptional customer service. With nearly 200 locations in 29 states, Kilwins continues to expand while staying true to its time-honored traditions of quality, craftsmanship, and community connection.

SOURCE Kilwins

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