PayMore Signs New Franchise Deal to Expand into Maryland

October 28, 2026 // Franchising.com // NEW YORK  – PayMore has announced a new franchise agreement with the Desai family to expand into Maryland. Led by Rasesh Desai, alongside his father Jignesh, and mother Alpa, the family plans to bring a new PayMore location to the Baltimore market, building on their existing involvement with the brand in York, Pennsylvania.

The agreement reflects the family's confidence in PayMore's streamlined business model, technology-driven operations, and continued growth nationwide.

Rasesh Desai first joined PayMore as a store manager approximately two years ago at Mechanicsburg PA location, gaining hands-on experience in the brand's day-to-day operations. Having grown up with a passion for technology and earning a certificate in artificial intelligence from the University of Pennsylvania, Rasesh quickly connected with PayMore's unique approach to electronics resale.

His experience managing a store gave him firsthand insight into the business, from evaluating and purchasing electronics to working with customers and managing inventory. He was particularly drawn to the variety of technology that comes through PayMore's doors, ranging from the latest electronics to rare vintage collectibles.

"One of the things I enjoy most about PayMore is the variety of technology we see every day," said Rasesh Desai. "You never know what's going to come through the door, and there's always something new to learn. Having worked in the business firsthand, I've seen the opportunity it offers, and I'm excited to continue growing with the brand."

The Desai family brings a diverse professional background to their growing franchise business. Jignesh has extensive experience in the hospitality industry, having held regional operations leadership roles working with major hotel brands including Hilton, Hyatt, and Marriott. Alpa has spent the past seven years in medical billing and coding, following an earlier career in education in India.

With Rasesh's operational experience at PayMore and Jignesh's background in hospitality operations, the family saw an opportunity to build on their existing investment and expand into Maryland.

For the Desais, PayMore's operational simplicity was a major factor in their decision. The brand's proprietary technology, integrated e-commerce platform, and ability to operate stores with a lean team of just two to three employees offer an attractive alternative to more labor-intensive retail and hospitality concepts.

"Coming from the hospitality industry, I understand how much goes into running a successful business," said Jignesh Desai. "What stood out to us about PayMore was how streamlined the operations are and how technology supports the entire business. We also saw an opportunity to support Rasesh's passion for technology and help him build something for the future."

Beyond the business model, the family credits PayMore's leadership and franchise support as another reason they chose to continue expanding with the brand.

"The PayMore team has been incredibly supportive throughout our experience," added Jignesh. "The leadership team is approachable, keeps franchisees involved in the company's growth, and genuinely cares about the success of its operators. That level of support has given us a lot of confidence in the brand."

The Desai family's new agreement adds to PayMore's growing presence across the country as the brand continues to attract entrepreneurs from a wide range of professional backgrounds.

PayMore combines physical retail locations with a robust e-commerce platform, offering customers a trusted destination to buy, sell, trade, and recycle electronics. Its proprietary technology and streamlined operating model allow franchisees to participate in the growing secondhand electronics market without the complexity of traditional retail.

With nearly 150 stores open and hundreds of additional locations in development, PayMore continues to expand into new markets nationwide, attracting both experienced multi-unit operators and entrepreneurs looking to diversify their business portfolios.

Franchise Opportunities with PayMore

PayMore is partnered with leading franchise development firm Fransmart and is actively awarding franchises for prime markets nationwide.

SOURCE PayMore

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