Twinkle Toes Nanny Agency Expands Franchise Footprint with New Locations in Birmingham and Cleveland

November 02, 2026 // Franchising.com // GAINESVILLE, FL – Twinkle Toes Nanny Agency, a growing brand connecting families with dependable, high-quality in-home childcare, is expanding its national presence with new locations in Birmingham, Alabama, and Cleveland, Ohio.

The expansion welcomes three new owners to the Twinkle Toes network: Cathy Williams, who will serve families throughout the Birmingham community, and husband-and-wife team Stacy and Joe Simerale, who are bringing the brand to Cleveland and surrounding communities. With these additions, the Twinkle Toes franchise now has 25 locations across nine states.

The new locations mark another milestone in the company's continued growth, bringing its personalized approach to childcare to more families while welcoming entrepreneurs who bring professional experience and strong personal connections to the communities they serve.

For Williams, the decision to bring Twinkle Toes to Birmingham was shaped by her own experience as a mother. After struggling to find childcare that met her family's needs, she eventually found a nanny who became a meaningful part of her son's life. That experience showed her firsthand the difference the right caregiver can make and ultimately inspired her to help other families find the same kind of trusted care.

"Finding the right childcare made such a difference for my own family, and I know how challenging that process can be," said Cathy Williams, owner of Twinkle Toes Birmingham. "I'm excited to bring Twinkle Toes to Birmingham and help more families find care that truly works for their needs."

In Cleveland, Stacy and Joe Simerale are bringing decades of professional and community experience to their new business. Stacy has spent more than 25 years in the banking industry, while Joe has served as a firefighter for the past 25 years in the same Cleveland community where he grew up. The couple raised their three children in the area and saw Twinkle Toes as an opportunity to continue serving their community in a new way.

"Cleveland is home for us, and we've spent our careers building relationships and serving people in this community," said Stacy and Joe Simerale, co-owners of Twinkle Toes Cleveland. "Twinkle Toes gives us an opportunity to build a business that continues that commitment while helping local families find childcare they can feel confident in."

"Cathy, Stacy and Joe are exactly the kind of owners we want representing Twinkle Toes," said Kristy Bickmeyer, founder of Twinkle Toes Nanny Agency Franchise. "They understand firsthand what families need and are deeply invested in the communities they will serve. We're thrilled to welcome them to Twinkle Toes as we continue expanding into new markets."

The Birmingham and Cleveland openings build on a strong year of expansion for Twinkle Toes. In 2026, the company signed four new franchise agreements, expanded into three new markets, and grew its network from 21 to 25 locations. This continued growth reflects the brand’s momentum as it brings its childcare franchise model to more communities across the country.

Founded in 2011 in Gainesville, Florida, Twinkle Toes Nanny Agency provides families with access to vetted caregivers and personalized childcare solutions designed around their individual schedules and needs. Franchise owners operate locally while receiving training, systems, and ongoing support from the established Twinkle Toes brand. As the company continues to expand, Twinkle Toes is seeking qualified franchise owners interested in building businesses centered around serving families and their communities.

SOURCE Twinkle Toes Nanny Agency

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