Better Homes and Gardens Real Estate Enters St. Louis With Latest Affiliation

November 09, 2026 // Franchising.com // MADISON, N.J. – Paradigm Realty is the latest company to affiliate with the Better Homes and Gardens® Real Estate brand.

Broker/owner David Fendler began his real estate career at the brokerage in 2003, where he developed an extensive background in new construction and worked as one of the business’s top producers. In 2008, he purchased the company and rebranded it, and it now does business as Better Homes and Gardens Real Estate Paradigm Living. Shortly after purchasing the company, David was joined by his wife and current co-owner, Elizabeth “Liz” Fendler. Liz is an MBA recipient, home staging specialist, and well-known director of the firm’s largest real estate team, where she has built a reputation for her strong mentorship and client service skills over the past 18 years.

With the Fendlers’ sales and design experience, the firm assists clients throughout the entire real estate process, from preparing a property to navigating a recent purchase. The Fendlers and their affiliated sales professionals work with first-time homebuyers, experienced homeowners, and builders and investors throughout St. Louis County with any residential real estate needs, as well as lot and land transactions.

As the Fendlers looked to pursue continued growth throughout the St. Louis area and beyond, they sought to affiliate with a brand that could complement their personalized, creative approach with additional technology and robust marketing tools. The Better Homes and Gardens Real Estate brand, now part of Compass International Holdings, provides the opportunity to combine the scale of a national network with the family feel of a boutique brokerage. Through this affiliation, the firm’s independent agents will now gain access to a streamlined CRM and a company-generated lead source that can help individual agents establish a client base and can help teams unlock additional development opportunities.

David will focus on recruiting professional, growth-minded agents to the firm as well as small teams looking to leverage the established track record of Liz’s team and benefit from her mentoring and coaching. In addition to growing the brokerage in agent count, David and Liz are looking to join forces with area brokerages with a similar family, boutique culture.

SOURCE Better Homes and Gardens Real Estate LLC 

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