ProLift Garage Doors Builds Momentum Through Expanded Franchise Opportunities

November 12, 2026 // Franchising.com // CHARLOTTESVILLE, Va., – ProLift Garage Doors is building momentum as growing franchise interest, expanded service offerings, and continued investment in franchisee support create new opportunities for entrepreneurs in the residential and light commercial spaces.

A Rapidly Expanding Industry

Over the past year and a half, the brand has seen increasing interest from both new entrepreneurs and existing PSB franchise owners looking to add ProLift to their portfolios. A study from the Journal of Light Construction ranks garage door replacement among the home improvement projects delivering the highest return value to homeowners, displaying the strength of the category.

Verified Market Reports also predicts the garage door repair services sector is projected to be a $7.2 billion industry by 2033, particularly as infrastructure nationwide ages and homeowners look to integrate more modern systems within their homes and garages. With a range of services and PSB’s cross-brand marketing program, ProLift franchisees can connect customers across brands and leverage existing relationships to create further service opportunities in their local markets.

Expanding PSB’s Portfolio of Brands

PSB’s recent acquisition of Wise Coatings is adding another opportunity for ProLift owners. ProLift already offers customers installation of garage organizational systems, holiday lighting, security and entrance gate maintenance. Now with the addition of Wise Coatings’ floor coating, owners have yet another way to serve customers within the garage space. PSB’s internal distribution network will also support the brands through bulk purchasing and direct product distribution.

“Adding Wise Coatings gives our owners another opportunity to stack service concepts within the same customer relationship,” said Nathan Cowan, President of ProLift Garage Doors. “We’re excited about the ability to bring more services to our customers while leveraging the scale of the PSB platform to create advantages for our franchise owners.”

ProLift is also continuing to invest in technology, sales training, national marketing, and franchise development as it expands into new markets. The brand recently held its inaugural regional franchisee meeting, bringing owners together to discuss operations, vendor relationships, and opportunities to strengthen the system.

Room for Growth

The brand’s growing visibility among homeowners has also been supported by national marketing and media opportunities, including a recent appearance on the award-winning home improvement program Designing Spaces on Lifetime, where ProLift shared guidance on garage door safety, maintenance, and curb appeal.

As ProLift looks ahead, the brand is focused on continued innovation and strengthening support for its franchise owners, particularly veterans, who make up about one third of the system. To help facilitate growth, ProLift plans to implement a designated launch coach program to guide new owners through their first year in the business.

“There is still significant whitespace for a national garage door brand, and we see a tremendous opportunity ahead,” said Roxanne Conrad, Chief Operating Officer of Premium Service Brands. “Our focus is on giving entrepreneurs the tools, services, and support they need to build strong businesses in their communities while continuing to make ProLift stand out in the market.”

SOURCE ProLift Garage Doors

###