Pei Wei Asian Eatery Franchise Business Overview
About Pei Wei Asian Eatery
Founded in 2000, Pei Wei Asian Eatery, is the leading fresh Pan-Asian, fast-casual restaurant that honors Asian culinary tradition by wok-searing premium ingredients in portions that satisfy. Pei Wei - recently ranked "The 9th Most Popular Restaurant Chain in America” by national research firm Datassential - makes each plate with bold, Asian flavors that couple sit-down quality with take-out convenience. Menu offerings include lighter options such as lettuce wraps, salads, sushi and quinoa bowls as well as wok classics featuring rice and noodle bowls. Pei Wei offerings are easily customized for a variety of palates and diets, including gluten-free and vegetarian. Pei Wei owns and operates more than 200 restaurants in 21 states.
The restaurant chain was created in 2000 by P. F. Chang's China Bistro (PFCB) to compete in the fast casual restaurant segment with a Pan Asian menu and quick, made-to-order service model, while P. F. Chang's remained in the full-service restaurant segment. The first Pei Wei location opened in Scottsdale in 2000. The first location outside of Arizona, the fourth in the chain, was opened in Dallas, Texas, in December 2001. The company opened its first California location, the sixth in the chain, in Irvine in June 2002. Pei Wei was able to open its 100th location in Little Rock, Arkansas in October 2006. By 2010, the company had 168 locations primarily in California, Texas, Arizona and Florida, with a growing presence in the Northeast and Midwest. t the end of 2017, Pei Wei announced its separation from parent company, P.F. Chang’s China Bistro. This separation would lead the company to undergo a slight name change, as well as the relocation of its headquarters from Scottsdale to Irving, Texas. This was followed with a revamped website with a strong focus on simplifying the online ordering experience, and relaunch of the Pei Wei Rewards program powered by the Punchh platform.
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