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October 6th, 2026
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MSA provides domestic and international franchise advisory services to franchisors and companies seeking to establish franchise and licensing systems.
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Franchise brands are drowning in dashboards and reports; the real advantage is in turning analytics into actions
- Dennis Leskowski
- 2,515 Reads 11 Shares
AI makes franchise disclosure data easier to access, but the competitive advantage is in interpreting information correctly
- Paul Wilbur
- 3,262 Reads 1 Shares
Poor local customer experience hurts franchise sales as AI amplifies reviews shaping brand reputation and validation outcomes
- Jack Monson
- 3,498 Reads 5 Shares
Among its many benefits, AI can help franchises optimize operational standards and consistency across the system
- Chris Kapcar
- 1,924 Reads
A Better Business Bureau study found that 90% of consumers express dissatisfaction with the way businesses implement AI
- M. Scott Morris
- 1,953 Reads
Franchisors are turning to data, technology, culture, and hiring discipline to keep service standards aligned across locations
- M. Scott Morris
- 2,189 Reads 1 Shares
This generation of frontline workers is uniquely positioned to capitalize on AI's enormous potential
- Matt Forbush
- 3,017 Reads 4 Shares
Advances in technology can enhance the customer experience while also improving back-end operations
- Kevin Behan
- 3,735 Reads 2 Shares
It's time to leave the AI parlor tricks behind and share your unified message to potential franchisees
- Jack Monson
- 3,253 Reads 17 Shares
At FLDC 2025, leaders shared how AI and generative optimization are transforming franchise lead generation
- Kerry Pipes
- 8,032 Reads 5 Shares
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