2008 Annual Franchise Development Report Identifies Best Practices for Recruitment

The Industry Authority Reveals Lead Generation, Sales Benchmarks And Marketing Intelligence

SAN JOSE, Calif., Aug. 6, 2008 - Franchise Update Media Group, the leading industry resource for franchise development, today announced publication of the 2008 Annual Franchise Development Report (AFDR), the most comprehensive research guide in the industry. Entitled "Measuring Up," the report identifies sales benchmarks and marketing intelligence that help franchisors accelerate their expansion and improve recruitment practices.

"The AFDR began in 1998 at the request of franchisors," said Steve Olson, publisher for Franchise Update Media Group. "Maximizing recruitment performance requires a comprehensive industry overview that identifies the methods being used and measurement of their effectiveness, and that's what the report provides."

The report data is specific to franchise concepts, investments and budget levels, and is based on extensive industry surveys, executive interviews, polling information, and online and mystery shopping research. Olson will present additional industry research on Sept. 25, 2008 at the 10th Annual Franchise Leadership & Development Conference, which is being held at The Drake Hotel in Chicago.

"The franchise landscape has become increasingly complex, driven by an ever-expanding array of options, including Internet marketing, broker sales, outsourcing alternatives and a record number of competing concepts," Olson said. "The information contained in the AFDR is designed to assist franchisors in accelerating their system growth, increase selling performance, and making smarter, more cost-effective advertising decisions."


The 2008 AFDR is available now for $399. Copies can be ordered by calling Sharon Wilkinson at 1-800-289-4232, ext. 202, or emailing her at [email protected].

About Franchise Update Media Group

Founded in 1988, Franchise Update Media Group (FUMG) produces the most highly regarded, popular online sites, magazines and conferences in franchising today. Franchise UPDATE and Multi-Unit Franchisee are the leading independent franchise magazines, and Franchising.com, mufranchisee.com and FranchiseUPDATE.com provide the latest industry resources, news and information. The Multi-Unit Franchising Conference, and Franchise Leadership & Development Conference are the premier events in the industry. Targeting franchise audiences online, in print and in person, FUMG delivers a unique combination of education and lead-generation sources that helps franchisors, multi-unit franchisees and suppliers achieve their growth objectives. For more information, please visit www.franchiseupdatemedia.com.