PROTEINHOUSE is in the Right Place at the Right Time

One in eight U.S. adults now takes a GLP-1 medication such as Ozempic or Wegovy for weight loss, diabetes, or another condition. As those medications change appetites, they're also changing the conversation around nutrition.

Eating less, after all, doesn't make what you eat less important.

Medical experts have emphasized adequate protein and resistance training for GLP-1 users to help preserve muscle during weight loss. For PROTEINHOUSE, that's a conversation the brand was ready for long before anyone had heard of Ozempic.

Since 2012, PROTEINHOUSE has built its menu around protein-rich, freshly prepared food. A Chicken Caesar Wrap delivers 66 grams of protein. The Muscle Builder Burger packs 84 grams.

And the brand isn't stopping at protein.

PROTEINHOUSE has eliminated seed oils from its cooking. There's no butter bath or heavy pour of cooking oil behind the line. Olive oil spray coats the pans, sautés the vegetables, and grills the proteins.

It's a small operational detail that speaks to a bigger promise: Customers should be able to walk into PROTEINHOUSE and trust what's on their plate.

That promise is increasingly relevant as wellness moves beyond the gym. Today's PROTEINHOUSE customer isn't necessarily a bodybuilder counting macros. The brand also serves busy professionals, families, and other consumers who simply want fresh food that fits the way they want to eat.

For franchisees, that broadening audience creates an opportunity.

“PROTEINHOUSE store count has grown approximately 75% during the past two years, but there's still plenty of room on the map,” said VP Operations Salvatore Rotolo, Jr. The brand is looking for experienced multi-unit operators who see an opportunity to build around consumer trends that show little sign of slowing.

Now PROTEINHOUSE is giving the right operators an extra reason to think bigger.

The franchise fee is $50,000 for the first location and $30,000 for each additional location. Until the end of 2026, buyers who commit to four locations for $140,000 receive a fifth location at no additional cost, bringing the average franchise fee to $28,000 per location.

That's a significant head start for an operator who wants to develop a market rather than simply open a restaurant.

The timing may be particularly attractive because PROTEINHOUSE doesn't have to reinvent its menu to capitalize on today's wellness trends. Protein has been part of its identity from the beginning. Fresh preparation and real ingredients are already built into the concept. Its move away from seed oils strengthens that positioning at a time when consumers are paying closer attention to how restaurants prepare their food.

GLP-1s could expand that audience even further.

Reduced appetites mean consumers taking the medications may eat less, but maintaining adequate protein can become even more important. That creates another potential audience for PROTEINHOUSE and its protein-focused menu.

The opportunity, however, goes beyond any single diet, medication, or wellness trend.

PROTEINHOUSE has spent more than a decade building around a simple idea: People shouldn't have to choose between eating well and eating food they enjoy.

As wellness becomes more mainstream, PROTEINHOUSE believes its long-standing focus on protein, fresh food, and cleaner ingredients gives franchisees an opportunity to grow alongside it.

PROTEINHOUSE has been preparing for this moment since 2012. Now it's looking for multi-unit franchisees ready to grow with it.

To learn more about PROTEINHOUSE franchise opportunities and available territories, visit PROTEINHOUSE.com/franchising.

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PROTEINHOUSE
PROTEINHOUSE is a modern, healthy fast-casual brand leading the shift toward high-protein, wellness-driven dining. Learn More