Consumer Marketing News, Views, and Reviews: December 2021

Welcome back to our monthly news roundup for franchise consumer marketers. It’s our holiday week edition, and last of the year! We’ve included several predictions for 2022, as well as our usual potpourri. We hope you had a good 2021, despite the pandemic, and wish everyone a healthy, happy, and prosperous year ahead. If you have news items, trends, reports, or studies you think will be useful to CMOs and our other readers, please forward them our way! And now, the news…

Five Retail Predictions for 2022

Marketing Predictions for 2022: 4 Keys to Success

Retail’s Recovery Proceeding Faster than Many Predicted

4 Tips for Leading During Uncertainty

The Benefits of Knowing a Customer’s Lifetime Value 

7 Restaurant Experts Predict 2022 Trends

Deloitte’s “Restaurant of the Future” Report

Study: Bath & Body Works, Ace Hardware Among Retailers with Best Reputations

Square Releases 2nd Annual Future of Commerce Report

Fashion Resale Brands Are Booming Amid All Generations

Marriott Enters the NFT Game

Fast Food: Why Value Will Make a Comeback in 2022

How Little Caesars Plans to Bolster Market Share

Tips on How To Cope with Apple’s Mail Privacy Protection (MPP)

Big Tech Privacy Moves Spur Companies To Amass Customer Data

Study: One-Third of Black Friday Online Shoppers Were Fake

How To Close Your Sale Without Acting Like a Salesperson

TikTok Is 2021’s Most Popular Website, Passing Google in Traffic

Walmart Tops Brick-and-Mortar Retailers Across Social Media Advertising

5 Ways to Improve Your Digital Marketing (On-Demand Webinar)