Hot Dish Advertising

We'Re Franfocused^sm And Brandfocused.

What’s that you say? You want to take your franchise development to the next level? You want to drive more traffic to your franchise locations? Both? Well, now you’re speaking our language. We’ve made it our business to know every aspect of franchising. It shows in the work we do, the strategies we implement, and the results we rack up.

Hardworking And Beautiful.

All the strategy in the world can fall flat if the creative doesn’t inspire your audience to click, call or visit. Whether it’s a $20 haircut or a million dollar franchise opportunity, we find the emotional reasons for buying and reflect it in eye-catching, results-driven work.

No Matter Which Side You'Re On, We'Re On Your Side.

Like the Joni Mitchell song says, we look at franchising from “both sides now.” Need a consumer campaign that elevates the brand, optimizes your website, and increases sales? We’ve done it for Big Frog, Budget Blinds, Tailored Living, Snip-its, and more. Want a lead generation campaign that uses radio, print, digital ads, social media, direct mail, and more to speak to prospects where they are. We continue to push the boundaries for clients like Tropical Smoothie Café, Tin Drum Asiacafé, Massage Heights, Uncle Maddio’s Pizza, and lots of others. Need both? We can do that, too.

Our Process

Discover

• Strategic planning meeting with your corporate team
• Conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats)
• Prepare a “Hot List” that defines key messaging and serves as a blueprint for creative and media strategy
• Brand Circle, a document that defines the What, How and Why of brand and focuses on the emotional connection in the buying process
• Conduct franchisee interviews, if applicable, in order to learn from the people running the business every day
• Define competitive landscape
• Store visits, if applicable, in order to experience the brand first hand

Data-Mine

• Look-Alike modeling that provides valuable consumer data from an existing customer data base
• Custom research, if applicable, either quantitative or qualitative
• Syndicated research from a source like MRI to gather generalized consumer data
• Organic research from internet, magazine, industry sources

Develop

• Conduct a marketing audit of existing materials
• Develop a marketing plan that outlines tactics and costs
• Develop a media plan based on strategy, budget, and goals
• Develop creative executions that get results (60% of success derives from powerful creative)
• Set up unique tracking by tactic

Deploy

• Put the marketing plan into effect and monitor results by tactic during the campaign
• Launch the media plan
• Launch creative executions in multiple media platforms

Deliver

• Performance summaries
• Optimization recommendations