Customer Experience & Marketing News Roundup for January 2023

Welcome to 2023’s first Franchise Consumer Experience Report! With a return to in-person shopping and face-to-face transactions, consumers in 2023 have returned – but with different expectations than pre-Covid. The combination of effective marketing and pent-up demand (exacerbated by product shortages) just might make 2023 a rebound year for consumer marketers… as long as the newest Covid variations don’t send people back home. “Keep Marketing and Carry On” is perhaps the mantra that could help marketers through an uncertain economy in the coming year.

If you have news items, trends, reports, or studies you think will be useful to franchise consumer experience marketers looking to navigate the new year, please forward them our way! And now, the news…

The Top 5 Practices of Customer Experience Winners (Ebook)

10 Certain Retail Predictions for an Uncertain Year

What’s Next for the Economy, in 10 Charts

Are Predictions of a Global Recession Premature?

“Navigating the Economic Storm” – Resources from The Conference Board

Burger King Owner RBI Moves To Revive the Brand

Shake Shack To Double Its Drive-Thru Count in 2023 

A Look at the Present and Future of Ghost Kitchens

Fast-Food Restaurants’ Embrace of Veganism Is Coming Slowly

How the Pandemic Altered the Restaurant Industry Forever

Survey: Social Media Ad Spend Is Vulnerable as Trust Declines Further

Digital Ad Spend in November Declined for First Time Since 2020

JP Morgan Sues Company It Acquired for $175 Million, Claiming Most Users Were Fake

France Acts To Rein in Online Influencers, Targeting 150,000 To Start

The “Metaverse Winter” in 2023 Will Not Dampen Its Future Potential (GlobalData)

50 Best Practices for Increasing Email ROI from Salesforce

Golden Corral Begins a Year of Celebrating Its Golden (50th) Anniversary

Customer Ends Pay-It-Forward at Bojangles Drive-Thru, Refuses To Pay for $45 Order