The Power of Multiple Brands
Just as stock investors diversify their portfolios, a growing number of Empire Builders are stocking up on different franchise brands in an effort to ride out economic cycles and changes in the marketplace. They also benefit from economies of scale by using their back-office infrastructure to support additional brands or perhaps setting up co-branded units. They also apply what they learn from their different brands to improve how they operate their organization as a whole.
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Jamba is the global lifestyle brand leader serving on-the-go freshly blended fruit and vegetable smoothies, made-to-order bowls, fresh-squeezed...
Cash Required: $120,000
Signage has never been more important. Right now, businesses are looking for new and better ways to compete.
Cash Required: $80,000
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