Bring a Bite of the Bayou to Your Hometown

Huckleberry’s Breakfast & Lunch is a fast-growing, Southern-inspired restaurant franchise known for its signature blend of “Southern Cookin’ with a California Twist!”® Founded in 2008 in Pismo Beach, the brand has expanded to more than 35 locations across California, Nevada, Texas and Oregon.

Walking into a Huckleberry’s feels like an escape to the bayou. As soon as a guest walks through the door, they will see a weeping willow sparkling with fireflies, hear Zydeco rhythms in the background and be greeted with warm Southern hospitality from team members with a genuine desire to serve. Its atmosphere—unlike anything else in the breakfast and lunch category—is just one reason guests come back again and again.

The chef-inspired menu blends Louisiana-style comfort food with a hint of California. Signature favorites include hand-breaded Chicken & Waffles, Louisiana Catfish, Shrimp & Catfish Po’Boys, the New Orleans Skillet Hottie, Scratch-Made Biscuits, Signature Omelets and the famous Southern Peach Iced Tea. Seasonal limited-time offerings keep the menu fresh while staying true to the brand’s Southern roots.

Since joining the Heritage Restaurant Brands® portfolio in 2016, Huckleberry’s has strategically refined its systems, operations and infrastructure to support sustainable growth and franchise success.

Why Franchise with Huckleberry’s?

• Average Unit Volume of approximately $1.9 million …and that's serving only breakfast and lunch.
• Daytime-only operating hours (7 a.m.–3 p.m.) Be home for dinner every night!
• No marketing fee. Franchisees pay a 6% royalty with zero marketing fee.
• 35+ locations and growing across multiple states
• Flexible restaurant formats, including free-standing, end-cap, in-line and conversion opportunities
• Recognition from respected industry publications such as Franchise Times Future 50, Franchise Times Fast & Serious, FSR Next-Gen Brands and Franchise Times Top 500

Comprehensive Franchise Support

Franchisees are supported by Heritage Restaurant Brands® through every stage of development and operations, including:

• Site selection and demographic scorecard
• Restaurant design and project management
• Comprehensive training and operational support
• Menu development and ongoing innovation
• Technology and POS support
• Vendor partnerships and purchasing programs
• Marketing and brand-building guidance
• Operational reviews and performance support
• A culture rooted in authentic Southern hospitality and strong franchise relationships

With continued expansion throughout the United States and increasing momentum in multiple markets, Huckleberry’s is actively seeking franchise partners who value hospitality, operational excellence and a differentiated guest experience.

Visit www.huckleberrys.com/franchising to start a conversation, or contact Reem Fahoum at [email protected] to learn more.

Who’s Your Huckleberry?® We are! Grow with us.