Loyalty

Offer your customers incentives to visit your franchise locations without deep discounts. Loyalty programs, also called reward programs, provide customers with reasons to come back and enable you to collect invaluable data about your customers and their preferences. Loyalty and reward programs produce increased sales with smarter marketing choices based on the information you gather.

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SMS can be a powerful tool for building the customer relationship. Targeted messages, exclusive deals, and helpful reminders via smartphone can all help improve customer satisfaction and create loyal fans.
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Vast amounts of energy and treasure have been invested to understand why customers do--or don't--come back. Few questions are more important, since same-store sales growth is built on the backs of loyal customers.
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Customer expectations today are dramatically higher, thanks to the likes of Amazon, Zappos, Southwest Airlines, Starbucks, Ritz-Carlton, and Chick-fil-A, to name just a few of today's customer experience leaders.
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If you're the CEO of a company, the realization that much of what you do can be copied by your competitors may be distressing, but veteran sales manager, consultant, and business speaker Jack Daly says not so fast.
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In wrestling with this question, it is clear that so-called loyalty programs are really rewards programs.
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Without customers, you are out of business. It seems to me that part of learning "how-to-make-customers-loyal" is to ask customers to give you feedback on their experiences of doing business with you.
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Online shopping has changed how consumers purchase airline tickets, shoes, music, and more. Now, according to a survey from EMN8, consumers want more of the same technology choices when it comes to ordering fast food.
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I attend a lot of franchise conferences in Las Vegas. When you look around there, gambling seems to a very profitable business, right?
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Capriotti's Sandwich Shop has been named one of Technomic's Top 100 Sandwich Chains and received Sandelman's Award of Excellence for Customer Service.
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There's an old saying: "Most people aim at nothing in life... and hit it with amazing accuracy."
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The Multi-Unit Franchising Conference was held in Las Vegas this past April. Would it surprise you to know that 70 percent of all revenue generated by Las Vegas casinos is non-gaming revenue?
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At the recent Multi-Unit Foodservice Operators Conference, Service Management Group (SMG) conducted interviews with executives on how their customer satisfaction efforts are working.
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Procrastination is like a virus. It creeps up on you slowly, drains you of energy, and is difficult to get rid of if your resistance is low.
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I can't say enough about the importance of empowered employees in helping a business survive and grow, even in the worst of economic situations.
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Many companies use a customer loyalty scheme whether it be miles, points, or other free stuff. All are based on dollars spent and frequency of usage.
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Practicing The Platinum Rule--treating others the way they want to be treated by adapting to their behavioral style--can quickly make you a more sensitive, effective leader.
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Until your organization figures out how to drive higher sales and profits at existing stores, adding new units is very risky. The only time McDonald's got in real trouble came when they focused on growing sales by adding new units while neglecting to grow same store sales.
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With all the emphasis on providing customers with "value," I asked about 100 attendees at the IFA Convention in February to describe what value meant. The top five answers on the board:
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These are adverse times for franchise industry executives and operators. Everywhere they turn it seems they are faced with weakening markets. The "get big" strategy of the last decade, which was driven by low interest rates and growing markets, is collapsing under the pressure of shrinking consumer demand.
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I have a suggestion that will raise your odds of winning--and it won't cost you any money. To clarify what I mean by improving your probability of winning, let me contrast that with an example of winning by chance.
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Customer loyalty is never more important than in turbulent times. High levels of customer satisfaction are a must to win customer loyalty. That's one reason measuring customer satisfaction is a great idea--if the numbers are real! Unfortunately, many customer satisfaction scores are unreliable.
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More and more multiunit operators are recognizing that customer experience management delivers the organic growth that drives:
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A great customer experience matters. A lot. More than ever. Why? For one thing, because there are a lot of coffee chains in the world. Comedian Dennis Miller has a rant about how Starbucks has started opening Starbucks stores inside existing Starbucks stores. Well, it's funnier when he says it.
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Building a portfolio. Growing beyond one unit. Expanding outside a single brand.
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Technology companies have always searched for a way to integrate functions in various devices or programs. The advantages to a provider are obvious: more functions mean more charges that can be made, or greater customer loyalty.
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