Grand Opening

First impressions count, so launching your new location or business with an effective grand opening sets up your business for long-term revenue potential, loyal customers, and word-of-mouth marketing. Learn about successful grand openings and follow-up from top-tier multi-unit franchisees and franchisors.



  • HigherMe
    HigherMe was founded by a former multi-unit franchisee to optimize the hiring process. Our technology ensures you're hiring better quality candidates, reduces turnover and saves time and money.
  • Xpressdocs
    Xpressdocs' proprietary marketing platform houses a diverse mix of customizable products and programs, empowering franchisees to self-serve from a single location while franchisors maintain control over branding, messaging, and marketing spend.
It’s not surprising that there are over 30,000 gyms and health clubs in the U.S. generating $21,800,000,000 in revenue according to Statistic Brain since Americans are trying to combat our increasingly sedentary lives by getting active and healthy.
  • Emma Pearson
  • 22,419
Great concept. Great site. Great training. Great employees. So far, so great. Now it's time to get the word out to your future customers. It's time to crank up the marketing machine.
  • Eddy Goldberg
  • 10,747
Senior care franchising is a winning proposition for many entrepreneurs on several fronts. It can enable you to earn a very nice income while simultaneously helping seniors and their families.
  • Emma Pearson
  • 2,002
Multi-Unit Chicken Salad Chick Franchisee Adding Another Location To His Portfolio In Louisiana With Store Opening This Week.
  • Multi-Unit Franchisee
  • 1,643
You've gone online and filled out the initial qualification form and cleared the first hurdle. Now it's time for that first phone call with the franchisor, where the communication goes from one-way emails to a two-way conversation with questions and, you hope, answers.
  • Eddy Goldberg
  • 95,563
You have to spend money to make money. So the old saying goes. In franchising you can spend a lot or a little, and still make money. Once you've decided 1) that you want a franchised business, and 2) what industry segment you'd like to work in (fast food, home repair, pet care, etc.), it's time to determine what you can afford. Your "budget" will limit your choices.
  • Eddy Goldberg
  • 199,958
Dallas' Henry Investment Group adds Salata salad brand to its expanding franchise portfolio with a new deal to bring 20 units of the brand to the Atlanta area in the coming years.
  • Multi-Unit Franchisee
  • 15,028
Franchisee brings very first Capriotti's Sandwich Shop location to the state of Washington.
  • Multi-Unit Franchisee
  • 5,283
Randy Merrill feels good about the health, wellness, and fitness space he operates in. He says the business models work for him, the client base works for him, and the ROI works for him.
  • Kerry Pipes
  • 6,769
Thinking of buying a new franchise? Here are 5 questions to ask the prospective franchisor in order to determine if they will support you with financing.
  • Mike Rozman
  • 8,586
Former U.S. Marine Sergeant Steve Brevitz always dreamed of having his own business.
  • Kerry Pipes
  • 3,481
Open a the inside coup Franchise
the inside coup™ is a unique franchise opportunity in a multi billion dollar industry, Direct Mail.
Jeff Kullman loves his new life in franchising. He's a part of the growing Mooyah Burgers, Fries, & Shakes franchise system and he's opened two restaurants in the past year in the Dallas, Texas area. But life hasn't always been burgers and fries and for Kullman
  • Multi-Unit Franchisee
  • 6,104
Transitioning corporate executives and other individuals that may be exploring franchising as a career alternative often ask me to help them outline questions to ask franchisees and franchisors as they're doing their due diligence. Here's how I advise them...
  • Paul Segreto
  • 6,131
Every commercial landlord wants national franchises and chain stores for tenants. They have name recognition and a proven track record in business. So when it comes to expanding your own operations and negotiating further leases, lead with your strengths. If you are opening a franchise location, you are automatically more desirable to a landlord. If you are opening your third, fifth, or tenth franchise location, you are even more attractive because you are proven successful! Here are three strategies to implement in your lease negotiations.
  • Dale Willerton
  • 6,677
Top franchise marketing executives from 54 franchise organizations responded to a recent survey conducted by Franchise Update Media Group about marketing strategy, execution, and outlook for their franchise organizations.
  • Franchise Update
  • 2,709
Previously, we discussed the importance of marketing to success in your franchise business. In this article, we dig into specific tactics, resources, and suggestions for attracting and retaining customers. First, let's review two important points: i) Marketing doesn't come naturally to many. However, it can be learned, and many resources are available to new franchisees that can help them become skilled at building their customer base and growing their business. ii) No matter how much aid you may receive (from franchisors, franchisees, coaches, or the community), it's still on your shoulders to make it happen.
  • Eddy Goldberg
  • 9,840
The marketing skills you'll need to grow your franchise business vary with the type of business you're in – as well as where and how you do business. Food, retail, and service businesses each require different marketing skills; storefront, mobile, and home-based businesses mean different approaches to finding customers; and the ways to attract customers are not the same for different industries or sectors (restaurants, senior care, or home repair service, for example).
  • Eddy Goldberg
  • 10,601
Last week we gave you a "sneak preview" of the 2010 economic forecast for franchising. This week we break down those numbers in terms of revenue, units, and employment; and dig more deeply into the reasons 2010 is a good time to get into franchising. 1) Franchising by the Numbers The 2010 Franchised Business Economic Outlook, a report commissioned by the International Franchise Association and conducted by PricewaterhouseCoopers, forecasts the following for 2010:
  • Eddy Goldberg
  • 6,580
Looking to open a new franchise location? You might want to consider using Facebook. That's what multi-unit franchisees like Adam Saxton are doing - and they're getting results. When the Saxton Pierce Restaurant Corp. was looking to open a new McAlister's Deli location in Texas last spring, the company called on Facebook.
  • Multi-Unit Franchisee
  • 3,658
By now you're most likely familiar with pop culture buzzwords like tweets, friending, and texting. But if you haven't had much firsthand involvement in these activities, chances are you will very soon. These ubiquitous and participatory endeavors are all part of a "social networking" trend that's spreading like wildfire online and, some say, is poised to create a new frontier in 21st century marketing.
  • Kerry Pipes
  • 2,757
Tasti D-Lite's coming to Arizona...and Facebook is helping spread the news. Jonathan Kaufman is the area developer and multi-unit franchisee for the state, where he's scheduled to open more than 40 Tasti D-Lite units. But it's his first store opening that has kept him busy this fall and Facebook has been one of his strategic marketing tools.
  • Multi-Unit Franchisee
  • 2,851
Open a Blink Fitness Franchise
At Blink Fitness, exercise isn't just about looking good, it's also about how it makes you feel.
It's time to open your first franchise store. It's an exciting event but one that can also be filled with anxiety. But you can alleviate much of that anxiety with some proper planning and by relying on advice and support from the franchisor.
  • Kerry Pipes
  • 11,775
The big multi-unit rollers who convened in Vegas this April represented more than $1.6 billion in annual revenues, and they were playing to win. It was all part of the 2009 Multi-Unit Franchising conference, sponsored by Franchise Update Media Group this past April 15-17 at the Bellagio hotel. The annual event, which attracted a record 500-plus multi-unit franchisees, franchisors, and vendors from across the country, was a sure bet for attendees.
  • Kerry Pipes and Eddy Goldberg
  • 2,834
Franchise training. It's likely one of the fundamental reasons you've selected a franchise business opportunity. It's all there - product and service information, operations details, marketing, accounting procedures - everything you need to know to operate a business is typically covered in some degree of detail by the franchisor. That's because the franchisor knows how the system works, they've refined it and they can offer that valuable knowledge to you as a new operator.
  • Kerry Pipes
  • 8,552
After my workshop on loss prevention and security at Franchise Update's Multiunit Franchising conference this past April in Scottsdale, attendees made their desire clear for more information on the topic--and for specific tactics they could employ to improve profitability. After all, every dollar not lost to employee or customer theft (or some other form of controllable loss), falls directly to the bottom line.
  • Rollie Trayte and Gary Widman
  • 2,693
William Monk, Burzynski's ideal AD, was born in Farmville, N.C. He grew up around the family tobacco business his grandfather had started in the 1900s, and went to college to prepare to be part of it. He earned a degree in economics at the University of North Carolina at Chapel Hill, and later got his MBA down the road at Duke University in Durham.
  • Ripley Hotch and Debbie Selinsky
  • 1,465
When she was just 16, Mandy Bryant (now Mandy Bryant Verges) got a job at a Gold's Gym in her home city of New Orleans. She worked a couple of years in sales and did well. In April 1995, owner Steve Smith opened a tanning salon called Electric Beach in the city's Uptown district. When Smith bought out his business partner, he needed a manager for the salon. Bryant asked, he said yes, and transferred the 18-year-old to the salon as its new manager.
  • Eddy Goldberg and Kerry Pipes
  • 1,801
Many area developers are under tight time pressure to open new units. Often, area developers will agree to growth provisions in their franchise agreements that can be unrealistic to all but the most sophisticated operators. Franchisors will, of course, prefer to grant territorial rights to those who promise rapid growth. Once you have been awarded those rights, you may have the best intentions and plans to meet your growth requirements, but you may discover early on that it takes much longer than expected to open each store. The realization sets in early with most that they stand to breach their franchise agreement’s growth requirements and find themselves struggling to catch up. Like a swimmer who panics, a lot of splashing occurs but little in the way of real movement happens.
  • Jeremy Behar
  • 1,315
When Rocco Fiorentino was 30 and a mechanical contractor in Philadelphia, an accident opened an opportunity that changed his career path. He was remodeling a bagel shop owned by a neighbor when his client had a heart attack. Fiorentino ended up with the shop.
  • Kerry Pipes
  • 3,389
Historically, a business plan is mostly a financial plan and analysis, specifically focusing on: "Why I need your money, what I will do with your money, how and when you will get your money back, and what a great guy I am and what a great business this is; or, why you should give me the money." It is usually a highly stylized presentation with numerous spreadsheets and exhibits.
  • William Ginalski
  • 18,856
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