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Michel's Patisserie

Quick Business Facts
Founded: 1988
Industries: , , , ,
Resources: » Consumer Information

About Michel's Patisserie

At Michel's Patisserie you can make any celebration that bit special with their delicious range of cakes and savouries.

Their savoury range of products includes a vast selection of pies, sausage rolls and quiches, that are perfect for lunch, a snack or to take home for the family meal.

Michel's also offers fantastic treats such as a slice of their cake of the day with their irresistible coffee or something special for the kids like a Shortbread Men or a fun Kid's cupcake with incredibly delicious jelly centres.

Company History

Michel's Patisserie is 100% Australian owned and was founded by Noel Carroll and Noel Roberts in 1988. Their concept was simple: a central bakery bakes the product and distributes fresh daily to the retail outlets, who in turn display and sell to customers.

After two years of painstaking research into all facets of the concept including recipes, distribution, store design and layout, marketing and training, the system was tested under full market conditions in stores located at Castlecrag and Newport before being launched as a "complete" Franchise System in 1990.

Some 16 years later, in February 2006, Michel's Patisserie conducted a management buy-out, and merged with its master franchisee in Queensland and Victoria to create a single national franchise business.

The business is well established and resourced for continued growth within Australia. There is a strong focus on marketing and brand direction together with the continued enhancement of product quality and introduction of new products to the range. With Michel's Patisserie's prominent brand, successful franchise system and innovative distribution model as key strengths, the business is positioned well for significant growth over coming years.

Michel's Patisserie is one of Australia's most successful patisserie and franchise groups with over 340 stores throughout Australia as well as outlets in, China and New Zealand. Michel's has aggressive plans for new store openings in metropolitan and regional areas throughout Australia.

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

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