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Treats For Everyone: Baskin-robbins Celebrates Its 60th Birthday

By: Baskin-Robbins |  0 Shares     227 Reads

(Monday, August 01, 2005) - Here's the ultimate scoop! To commemorate its 60th birthday, icecream icon Baskin-Robbins will launch a succession of sweet events and initiatives beginning in September 2005. Paying special tribute to the ice cream flavors created throughout its 60 years, such as Beatle Nut, Gold Medal Ribbon®, and Jamoca™ Almond Fudge, Baskin-Robbins stores will offer scoops for $1 every Tuesday night, ask the world to name its favorite Baskin-Robbins ice cream flavor, and add two new unique flavors to Baskin-Robbins' flavor library of more than 1,000 flavors. "Whether they're six or 60, people all over the world love Baskin-Robbins," said Baskin-Robbins Brand Officer Ken Kimmel. "We're thrilled to have our loyal customers join in our 60th birthday celebration — there will be plenty of flavor and fun for everyone." The Ultimate Ice Cream Treat Kicking off its 60th birthday milestone in style, Baskin-Robbins' exciting celebration begins with a "giant" event, featuring the company's largest ice cream treat ever created, for employees at the company's world headquarters in Canton, Mass., on September 13, 2005. Ice cream loving guests can expect to be the first to view the enormous ice cream treat and enjoy some good old-fashioned fun. The Vanilla ice cream treat is expected to weigh 6,000 pounds. - more - Baskin-Robbins 60th Birthday / Page 2 $1 Scoop Tuesdays For $1 Scoop Tuesdays customers can purchase a 4 ounce scoop of their favorite flavor at participating Baskin-Robbins locations for just $1 Tuesday nights throughout September and October nationwide. Choosing from "31®" flavors, ice cream lovers can return each week for a taste of something new, or something tried and true. Throughout the past 60 years, in its ongoing spirit of fun and innovation, Baskin-Robbins has captured Americana with its unique ice cream flavors. For example, when the Dodgers moved to Brooklyn to Los Angeles in 1957 Baskin-Robbins commemorated the move with Baseball Nut™, and when the first astronauts set foot on the moon in 1969 Lunar Cheesecake also landed in Baskin-Robbins within minutes. Things That Make You Go, "Mmm, Mmm" Is your favorite ice cream flavor sweet and simple Vanilla or a more complex Rocky Road? Or perhaps your top choice is a top-selling favorite such as Pralines 'n Cream or more unusual flavors such as Jamoca Almond Fudge, Pink Bubblegum, or Daiquiri Ice? Whatever your flavor, you'll have a chance to vote September 1, 2005 through October 31, 2005 for the Baskin-Robbins ice cream flavor you love most in The World's Favorite Ice Cream Flavor™ sweepstakes at www.baskinrobbins.com and be automatically entered for a chance to win fun ice cream prizes. Baskin-Robbins will announce the most beloved flavor in the world following the sweepstakes. Flavors -- Beyond Your Wildest Dreams If customers think they have already tasted all there is to love about Baskin-Robbins' wide array of ice cream, signature sundaes, and frozen beverages, they'll be bowled over by Flavor Fanatics™, an initiative that unveils two new ice cream flavors every three months. Beginning in September, Razza Dazza Chip™ and Chip Off the Ole Cheesecake™ will make their first appearances at Baskin-Robbins ice cream counters, as well as delicious sundaes created with these mouthwatering flavors. Ice cream enthusiasts can expect more innovative combinations and fun-filled names in the months to come. "Since 1945, when Irv Robbins and Burt Baskin teamed up to open the first Baskin-Robbins in Glendale, Calif., our retail stores have been delighting consumers with irresistible frozen treats," added Kimmel. "We are committed to our loyal customers and employees around the world and we look forward to serving up their favorite flavors for another 60 years." - more - Baskin-Robbins 60th Birthday / Page 3 About Baskin-Robbins Baskin-Robbins, the world's largest chain of ice cream specialty shops, creates and markets innovative, highquality ice cream, specialty frozen desserts and beverages in more than 5,400 retail shops around the globe. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

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