Roy Rogers Launches Big Western Beef & Ham Sandwich

FREDERICK, Maryland, November 10, 2006—RoyRogersRestaurantsannounced today the return of its Western Beef & Ham Sandwich as a limited time only promotion through the end of December. This hearty sandwich consists of 3 ¼ oz. of Roy's USDA Choice Roast Beef, 2 ½ oz. of Hormel® Cure 81® Ham, a slice of pepper jack cheese and mayonnaise on a corn duster Kaiser Roll. Roy Rogers will promote this sandwich in conjunction with a current menu item, the Double R Bar Burger. The Double R consists of a ¼ lb. hamburger topped with Hormel Ham and American Cheese.

The Double R Bar Burger sells for $3.29. The hearty Western Beef & Ham Sandwich will sell for $4.69. The Double R Bar Burger combo, which includes a regular side dish and regular drink, is $5.39. The Western Beef & Ham combo is $6.69. The Western Beef & Ham and Double R Bar Burger promotion will run in 20 restaurants throughout Marylandand Virginia, with radio advertising and local store marketing support.
Barbara Pacifico, Director of Operations for Roy Rogers, stated, "We feel that by promoting both the Double R and Western Beef & Ham we are able to provide our guests' with two unique filling, satisfying sandwiches."

###