Introducing the Large Roast Beef Sandwich

By: Roy Rogers Family Restaurants | 0 Shares 144 Reads

Frederick, Maryland, April 27, 2007 - Roy Rogers Restaurants announced today the promotion of its Large Roast Beef Sandwich for a limited time through June 12. This harty sandwich consists of 5 ounces of Roy's USDA Choice Roast Beef on a toasted Kaiser roll. Guests can customize this sandwich by visiting Roy Rogers' famous Fixin's Bar, which features a dozen different condiments, such as fresh lettuce, tomatoes and pickles.

The sandwich sells for $4.69, and the combo meal, which includes a choice of side dish and a regular drink, will be $6.69. The Large Roast Beef promotion will run for approximately eight weeks in 20 restaurants throughout Maryland, Virginia and West Virginia, and will be supported through radio advertising and local store marketing activities.

Director of Operations, Barbara Pacifico, stated, "Our guests have always loved our Roast Beef sandwich, and have asked for an even larger version for some time."

Based in Frederick, Maryland, The Plamondon Companies own and operate 16 Roy Rogers Restaurants, 36 franchise locations and 4 Marriott hotel properties.

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