WIENERSCHNITZEL OPENS LOCATIONS INSIDE HONDA CENTER
ANAHEIM, Calif. (May 16, 2007) – Anaheim Arena Management, LLC and Wienerschnitzel jointly announced today the opening of two Wienerschnitzel branded concession stands inside Honda Center. Already the "Official Hot Dog of Honda Center," Wienerschnitzel's newest location, found on the arena's main concourse, makes its debut as the Anaheim Ducks begin the home portion of their Stanley Cup Conference Finals Series vs. the Detroit Red Wings. The arena will add a second branded location on the upper concourse in coming weeks.
"We look forward to offering Wienerschnitzel's signature hot dogs to the fans of Anaheim Ducks and Honda Center," said Tom Amberger, vice president of marketing for Wienerschnitzel. "Wienerschnitzel is the perfect complement to the energetic Ducks hockey games and other pinnacle events at the Honda Center."
Wienerschnitzel products are available throughout the arena, with fans having additional menu options available at Wienerschnitzel branded concession stands. In addition to the in-arena locations, the partnership includes broadcast commercial spots on television and radio as well as a season ticket holder "Ducks Card" which provides discounts at Wienerschnitzel restaurants among other retail establishments.
"We've worked extremely hard to bring a variety of dining choices to our fans of the Anaheim Ducks and Honda Center," said Bob Wagner, senior vice president and chief marketing officer for Honda Center and the Ducks. "The new Wienerschnitzel branded locations are sure to be a popular choice for many of our guests looking for quality products and a fun atmosphere."
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