Home Improvement Franchise Kitchen Tune-Up Hires Marketing Director as Part of National Support and Expansion

By: Kitchen Tune-Up | 0 Shares 106 Reads

July 10, 2007 - Aberdeen, SD– Kitchen Tune-Up, the creator of patented surface reconditioning technology for updating kitchens and baths, today announced the appointment of Beth M. Schmitz as Marketing Director. Kitchen Tune-Up is a leading kitchen and bath remodeling service, franchised throughout North America.

Schmitz comes to Kitchen Tune-Up with four years experience in the franchising industry, most recently as marketing director for a top franchise broker network where she was responsible for all aspects of marketing and communications and creating strategic partnerships and alliances. Her new responsibilities will include creation and implementation of core marketing and communications programs for current franchisees as well as system development and expansion.

Schmitz has been active in the International Franchise Association, presenting on online branding in February at the 2007 annual convention held in Las Vegas, NV. It was at this panel presentation that Schmitz met Heidi Morrissey, Vice President of Sales and Marketing at Kitchen Tune-Up, who was also a member of the panel. Morrissey is the heir-apparent to Kitchen Tune-Up, which her father, Dave Haglund founded in 1986 and began franchising in 1988.

In addition to the new depth of personnel, Kitchen Tune-Up has recently been bulking up their franchisee support system to include the expansion of their training facility in Aberdeen, SD. Simulated full size kitchens and baths have been added onsite creating a realistic learning environment for franchisees that complete the company's advanced ten-day training program.

"We are excited to welcome Beth to our management team. She was immediately "in-tune" with our company's goals and philosophies and will no doubt contribute to the record growth expected in the next year," states Morrissey.

ABOUT Kitchen Tune-Up – A National Franchise System specializing in cabinet refacing, new kitchen cabinets, restoration and reconditioning of any wood in your home, no-sand wood floor restoration and acrylic bathtub liner systems. Winner of Entrepreneur Magazine's #1 remodeling franchise company for seventeen years, the last twelve years in a row, Kitchen Tune-Up is the #1 choice for any home project.

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