TCBY Stirs Things Up in the Smoothie World With The Nationwide Launch of Beriyo™

By: TCBY | 1,021 Shares 2,327 Reads

New Smoothie Line Packed with the Healthy Goodness of Real Fruit ,TCBY Premium Frozen Yogurt and SEVEN Types of Yogurt Cultures in Every Blend

SALT LAKE CITY – Smoothie lovers everywhere are swooning! Real fruit and The Country's Best YogurtTM have been blissfully blended into a new line of premium frozen yogurt smoothies called Beriyo™. Available exclusively at TCBY stores nationwide, Beriyo yogurt smoothies are fresh, convenient and delicious any time of the day.

Whether its Mondo Mango, Straight-up Strawberry, Berrilicious, or Black N' Blueberry – just to name a few – every Beriyo smoothie is made fresh for customers, with real fruit and TCBY premium 96 percent fat free or fat free frozen yogurt. And because it's TCBY, every smoothie contains the healthy goodness of seven types of live active yogurt cultures.
Beriyo yogurt smoothies can be a perfect breakfast, snack or even light lunch option for people on the go. And if consumers pick up a pre-packed quart of TCBY premium hand-scooped frozen yogurt at participating TCBY store locations, they can create their own Beriyo-inspired smoothie at home. Here's one suggested recipe:

* 1 ½ cups of any strawberry-based juice; juice concentrate should be mixed with water at 1:1 ratio (one can of juice mixed with one can of water)
* Two scoops (about ½ cup) of TCBY hand-scooped Vanilla Bean frozen yogurt
* 1 cup chopped berries (strawberries, blueberries, raspberries, blackberries) fresh or frozen
* Two cups of ice (preferably small cubes or crushed)

Add juice, fruit, TCBY hand-scooped frozen yogurt, and ice together in blender. Blend on high cycle for 10-15 seconds. Use the "pulse" setting if additional blending is desired. Pour into glass and enjoy! Makes four 8-oz servings.

"TCBY was the first to launch frozen yogurt nationally, and we've continued to be innovators in the field," said Steve Willes, TCBY brand manager. "With 25 years of frozen yogurt experience, we know how important it is to continually provide our devoted customers with great tasting, healthier eating choices made from our premium frozen yogurt. Our new line of Beriyo smoothies continues that proud tradition."

In addition to the seven types of live active cultures in every blend, Beriyo premium yogurt smoothies also provide a healthy dose of calcium, protein and vitamin D. Studies suggest that live active cultures may help strengthen the immune system and provide other benefits such as improved digestion and better absorption of nutrients. Studies also show that calcium may help promote weight loss and plays a role in strengthening bones.
The nationwide rollout of Beriyo yogurt smoothies in participating TCBY stores across the country is a natural fit for The Country's Best Yogurt, answering a real consumer desire for smart and delicious meal and snack choices. In fact, market trends suggest that smoothies have never been more popular with American consumers. According to research firm Mintel Reports, sales of made-to-order and packaged smoothies exceeded $2 billion – up 80 percent since 2002. And as the national leader in frozen yogurt, TCBY is uniquely positioned to offer its customers the best yogurt smoothie, with all the healthy goodness of real fruit and premium yogurt.

Based in Salt Lake City, TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock, Arkansas in 1981. The great-tasting, low-fat frozen yogurt concept received an enthusiastic response from an increasingly health-conscious public. With more than 1,000 locations both in the United States and internationally, TCBY has long been a healthier alternative for consumers looking for a treat or snack.