Athlete's Foot "In My Shoes" Campaign Gives Students the Chance to Meet Pro Athletes
Brandon Stokley, Reggie Brown, Ahman Green, and Jon Kitna Join Roster of Participants
ATLANTA, GA--(Marketwire - September 13, 2007) - The Athlete's Foot (TAF) announced today that Broncos wide receiver Brandon Stokley, Eagles wide receiver Reggie Brown, Texans running back Ahman Green and Lions quarterback Jon Kitna have joined the roster of pro athletes participating in the company's "In My Shoes" campaign. The athletes will make personal appearances at TAF locations in markets around the country, signing autographs for the public and presenting prizes to regional winners of the "In My Shoes" contest, which rewards young student athletes (ages 13-18) for setting goals for the new school year.
Other participating athletes, previously announced, include:
-- Redskins running back Clinton Portis
-- Carolina Hurricanes goalie Cam Ward
-- Chicago White Sox pitcher Mark Buehrle
-- New York Knicks forward David Lee
-- Atlanta Falcons running back Warrick Dunn
"TAF is dedicated to inspiring and enabling peak performance from our shoppers, including student athletes who are starting a new school year with ambitious goals in mind," commented Robert W. D'Loren, President and CEO of NexCen Brands, Inc. "TAF encourages these everyday athletes to aspire, achieve and excel and is proud to be working with pros who may serve as inspiration to them. These outstanding professionals were selected to participate in the program because of their sporting achievements and their prominence in local communities served by our nationwide network of TAF stores," added Mr. D'Loren.
Specific dates for appearances vary by market, but the appearances will take place throughout the month of October and in early November. The "In My Shoes" contest which runs through Saturday, September 15th, invites students to share their performance goals for the new school year via written entry forms available online or in-stores, or by creating videos to share on YouTube. Entries, which must begin with the phrase "In my shoes," will be judged on how well they express a concrete, realistic, measurable, age-appropriate and performance-oriented goal. Winning entries will reinforce key messages of performance, achievement and athleticism.
Local winners, named at participating TAF stores, will receive a gift card ($75 value) to use toward a pair of shoes of their choice from their local TAF. Ten regional winners around the country will receive a free pair of shoes presented to them by the above-named professional athletes at a "meet and greet" at a local TAF store. One national winner will receive a one-on-one coaching session with a professional athlete to help them on the road to achieving their goal.
For more information on TAF, visit www.theathletesfoot.com. For details on the "In My Shoes" contest log onto www.tafinmyshoes.com.
About The Athlete's Foot (www.theathletesfoot.com)
The Athlete's Foot® (TAF) is the world's first franchisor of athletic footwear stores and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete's Foot store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, TAF began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of TAF's expansion into over 45 countries. In June 2007, NexCen Brands launched a global re-branding effort for TAF. Plans for reinvigorating the 35-year-old brand include an innovative new modular merchandising system, new in-store design, a modernized company logo, and a line of TAF branded apparel.
About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. (NASDAQ: NEXC) is the premier 21st century brand acquisition and management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, Pretzelmaker® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology and franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.
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