The Athlete's Foot Franchise Overview

About The Athlete's Foot

The Athlete's Foot® is an Atlanta-based international athletic footwear retailer operating nearly 600 stores in over 40 countries. As the world's first franchisor of athletic footwear, The Athlete's Foot is recognized today as the world leader in athletic footwear franchising. Started by Robert and David Lando when they opened the first The Athlete's Foot store in 1971 in Pittsburgh, Pennsylvania, The Athlete's Foot was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's Foot began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin in 1972. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's Foot expansion into over 40 countries. In 1999, The Athlete's Foot unveiled an award-winning prototype store featuring several technological and design innovations geared toward providing customers with the products and information necessary to choose the ideal shoe for their feet and the athletic activities in which they participate. At the heart of the new store design is a state-of-the-art FitPrint System that identifies pressure points through different phases of a customer's gait. This unique FitPrint System has proven to be a substantial competitive advantage for The Athlete's Foot. While The Athlete's Foot operates stores in malls and strip centers, in urban neighborhoods and small towns, across a wide variety of customer demographics, one thing remains constant, and that is the brand's commitment to being the World's Definitive Expert On Athletic Footwear.