Pollo Campero Expands Executive Team with New Hire

By: Pollo Campero | 10 Shares 602 Reads

Todd Deckert Brings Additional Flavor to the International Chicken Franchise

September 20, 2007 // Franchising.com // DALLAS – Campero USA, the U.S. division of Pollo Campero, the largest chicken restaurant chain in Latin America, has hired Todd Deckert as its new Director of Marketing and Sales. Deckert has nearly 20 years experience in developing brands and driving business results in the food industry.

"We are pleased to have Todd join our team," said Roberto Denegri, president and COO of Campero USA. "He brings great experience in helping companies expand their presence in the market through establishment of professionally designed and executed marketing programs."

Before coming to Campero, Deckert was the Director of Field Marketing for Yum Brand's Pizza Hut concept. While there, he received many awards, including the President's Leadership Award and Field Marketer of the Year. Additionally, he worked for two of the most respected retail activation agencies in the nation, Tracy Locke and W.B. Doner. At those agencies, he was responsible for leading co-op marketing efforts for brands that included KFC, Pizza Hut, Taco Bell and Arby's.

Deckert is an honors graduate from the University of Florida where he received his bachelor's degree in advertising and communications.

"I am eager for the opportunity to help grow a company with such potential as Pollo Campero," commented Deckert. "It is a dynamic corporation and one of the pre-eminent leaders in the Latin American food industry. My goal is to make it a top competitor in the United States."

ABOUT POLLO CAMPERO
Pollo Campero, the largest chicken restaurant chain in Latin America, is expanding aggressively in the U.S. by continuing to serve the best chicken in the world. The company's mission is to conquer the hearts and palates of its guests with flavorful food, an exceptional experience and uncompromising quality. With more than 250 stores worldwide and 33 so far in the United States, Pollo Campero is adding new franchisees regularly. For more information, www.campero.com.